My email marketing has been dormant for any number of reasons yet I instinctively know that it is one of the best ways to connect with your fan base, build relationships and generate sales. So when I received an email from NAMS today, I sat up and took notice. I thought the email was worth sharing here too for everyone else to think about.
When someone visits your website and leaves, it’s a good chance that they won’t come back. Why would they if there is no compelling reason to do so? You know we all act impulsively on the web – so much so that we can quickly forget what web pages we were on a few minutes ago!
You know what? I’m picking up some great tips from a few of the emails I’m getting lately.
Yes, I get a ton of email to my general inbox and it can take time to sort the weed from the blooms but there are some people’s emails that never get deleted on my first glance through the inbox, even if I have no time.
Autoresponders are one of those time-saving inventions. Automating the emailing of clients and prospects has meant one can batch-create a series of messages and schedule them to be sent out at a pre-determined time sequence. Few businesses today do not use them, even if it’s only to send a monthly newsletter.
Learning is a lifelong process and that is never more true than in online marketing! With that in mind, here are a few things I picked up today that may also be useful to you…
Building a list is one of the biggest challenges of internet marketing and yet it is one of the most profitable. Having a good database of repeat clients is the mainstay of any business.
There is a bucket load of advice around the web on how to do affiliate marketing. I found a lot of it contradictory and confusing.
Affiliate marketing is not as easy as many would have you believe. There are a lot of steps involved and decisions along the way. Get them right and you’re on your way. Miss any or make a poor decision and you’re stuffed, or at least making it harder than it could be.
I’ve been testing out email marketing systems for ages. And as I test there are even more new ones coming on to the market.
My focus was on having a robust reliable system with no advertising, easy to use (I want to delegate the task eventually to someone else), and above all low cost – it may be my Scottish heritage coming out but I love to get the best deal I can!
Here’s what I’ve tried:
- GroupMail – probably my first attempt outside of using Outlook. It has a free version but it’s limited to 100 and its free version limitations annoyed me after a while. I wasn’t persuaded to buy their upgrades because of the nuisance value but I know people who use it and love it.
- Campaign Monitor – I love the work these guys produce and it is a great standard pricing model but I found it was too techie for me