SEO is less of a dark art and more of knowing what to do to improve your chance of being ranked and found in the search results. One critical SEO process is ensuring you set up your domains in Google’s webmaster tools.
SSL is the new world of the web and if you don’t have it then be prepared to drop in the rankings and possibly lose prospective customers.
Setting up SSL is a task in itself. I hired someone to do that for me because my host did not allow Let’s Encrypt SSL Certificates. I had to use a different system and to be frank I couldn’t be bothered learning how to do it. I had better things to spend my time on.
Why worry about how to create products fast? Building any business – online or bricks & mortar – has the same fundamentals. You need something to sell, you need people who want what you sell, and you need a way to get them to where you sell your products. Product, buyers, marketing.
Setting up an SSL certificate is not only good business, it’s essential SEO practice!
(SSL adds and extra layer of security between a browser and your website via an encrypted link)
People are becoming aware of SSL – looking for that “https” sign, either through a little green icon or a lock or some other indicator. It’s a sign of trust and security … to a degree. At the least it makes people feel that they are dealing with a site that looks after their data.
My email marketing has been dormant for any number of reasons yet I instinctively know that it is one of the best ways to connect with your fan base, build relationships and generate sales. So when I received an email from NAMS today, I sat up and took notice. I thought the email was worth sharing here too for everyone else to think about.
Broken links or outdated links can really harm your SEO efforts. Getting ranked is problematic if search engines see lots of 404’s and more being returned.
People love to have a personal connection with people with whom they do business. By presenting yourself on video you extend your capacity to reach out to people and deepen the relationship.
Getting new leads by offering a free product for prospects to download in return for their email address usually involves a PDF download. More often than not these are pretty forgettable and frequently not valued. At worst your report will collect digital dust as soon as your prospect downloads it.