What I learned today

What I learned today

Learning is a lifelong process and that is never more true than in online marketing! With that in mind, here are a few things I picked up today that may also be useful to you…

Email Marketing

  • Avoid using a free email account address as your reply email for your email autoresponder messages or campaigns. Use your own domain name email rather than eg a gmail address. It improves deliverability.
  • If you don’t have a website, spend $10 and buy a domain name just for using as an email server for your email marketing. I recommend and use NameCheap.
  • When you are about to buy a new domain name, especially if you are buying a previously used domain, check if it has any issues with being blacklisted as a spamming email domain.
  • Useful sites for checking domains
    • http://mxtoolbox.com/
    • http://www.dnsstuff.com/tools#
    • http://www.dnsbl.info/dnsbl-database-check.php

Ebook Covers

  • Design your front cover, back cover and spine then upload the image and convert it to a 3D eBook cover image for free
    • http://melaniedayauthor.com/eCoverAuthority/
    • http://3d-pack.com/
    • http://www.myecovermaker.com/ecover-design

Site SEO

  • Stats are not my thing despite getting a Distinction in the subject at Uni. Still, we need to know how we’re performing. Today I found a quick site analysis tool of interest. Nice to see my Alexa rank has improved recently 🙂
    • http://alexa.com
    • http://siteexplorer.info/

It’s been a mildly productive day but as I was taking the day off, I thought I’d catch up on emails and learning. Now, it’s off to the Grand Final. Go the Rabbitohs!

16 thoughts on “What I learned today

  1. Great use of your “day off” Mel. Learning something new will never be a waste of time, especially when you get to share it with us. I agree with getting your own email with your domain name. It’s not just for success of emails going through, but it makes you look more professional.

    1. A lot of people use a gmail type account as their autoresponder reply email address – using the domain one is less likely to trigger spam filters. Glad the tips are useful.

  2. I wasn’t aware that you could use free online services to create 3D covers. I must check these places out since I create 3D covers in Photoshop, most of the time.

    Might to be nice to have an online resource too! Thanks for sharing them, Mel!

Comments are closed.

Comments are closed.