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email marketing

How I Do Affiliate Marketing

    There is a bucket load of advice around the web on how to do affiliate marketing. I found a lot of it contradictory and confusing. Affiliate marketing is not as easy as many would have you believe. There are a lot of steps involved and decisions along the way. Get them right and you’re on your way. Miss any or make a poor decision and you’re stuffed, or at least making it harder than it could be. I’ve played with affiliate marketing now for about four years. “Played” being the optimal word.   Market an Amazon Shop Firstly I set… Read More »How I Do Affiliate Marketing

    Email Marketing Systems

      I’ve been testing out email marketing systems for ages. And as I test there are even more new ones coming on to the market.

      My focus was on having a robust reliable system with no advertising, easy to use (I want to delegate the task eventually to someone else), and above all low cost – it may be my Scottish heritage coming out but I love to get the best deal I can!

      Here’s what I’ve tried:

      • GroupMail – probably my first attempt outside of using Outlook. It has a free version but it’s limited to 100 and its free version limitations annoyed me after a while. I wasn’t persuaded to buy their upgrades because of the nuisance value but I know people who use it and love it.
      • Campaign Monitor – I love the work these guys produce and it is a great standard pricing model but I found it was too techie for me Read More »Email Marketing Systems

      When Is It Best To Send Emails?

        It’s a question a ton of people ask me and an expert once told me the answer … anytime. In other words just send regularly and worry about getting that as a habit before worrying about finessing timing etc. He was spot on. This research demonstrates that a lot of people are still sending once oa month  OR LESS!

        For more insights and key takeaways from expert research into email marketing:

        http://www.synotac.com/blog/website-design/10-billion-emails-cant-be-wrong-the-latest-email-research/

        One thing I found interesting was that around 9.5 billion emails are circulating YET the majority of people are sending once a month or less! Talk about leaving money on the table.

        Top 5 Email Marketing Tips

        Based on these findings:

        1. send emails at weekends from time to time to test click through rates
        2. send emails on Thursday mornings BUT …
        3. make sureRead More »When Is It Best To Send Emails?
        writing an email

        Email Marketing Tips for Autoresponders

          email marketing, autoresponder messageWriting up a series (or even one!) email broadcasts can be challenging. What do I write? What do I say? etc etc.

          Before you even start to write up your emails, ask yourself these three questions :

          1. Why am I writing anyway? What’s the purpose? What am I trying to achieve? Is it to have the reader click a link to something? To deliver content to the reader after they signed up for something? To build a relationship by following up on a conversation? Decide what your purpose in writing is and that will give you a clue as to where to start and finish. Oh, and always provide a link – to a sales page, a blog post, a website, a download or whatever. You want to train your readers to click on those links so make sure they are worthwhile.
          2. Who is your target reader? Who are you actually writing to?Read More »Email Marketing Tips for Autoresponders
          extract email address from outlook

          Outlook Email Addresses: All the Tricks

            I wrote about this guy and his post a few years back and I find I still have to remind myself to go there when I need sorting out with my Outlook issues. Popped back there today as I need to clean up Outlook again and noticed he has updated and extended the tricks and techniques to grab your email addresses from Outlook (if you’ve been naughty and not saving to address book as you go!) as well as : extract email addresses in bulk extract email addresses from folders and sub-folders remove duplicates extract all attachments in one go search for an… Read More »Outlook Email Addresses: All the Tricks