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Tag: email marketing

When Is It Best To Send Emails?

When Is It Best To Send Emails?

It’s a question a ton of people ask me and an expert once told me the answer … anytime. In other words just send regularly and worry about getting that as a habit before worrying about finessing timing etc. He was spot on. This research demonstrates that a lot of people are still sending once oa month  OR LESS!

For more insights and key takeaways from expert research into email marketing:

http://www.synotac.com/blog/website-design/10-billion-emails-cant-be-wrong-the-latest-email-research/

One thing I found interesting was that around 9.5 billion emails are circulating YET the majority of people are sending once a month or less! Talk about leaving money on the table.

Top 5 Email Marketing Tips

Based on these findings:

  1. send emails at weekends from time to time to test click through rates
  2. send emails on Thursday mornings BUT …
  3. make sure read on ...
Email Marketing Tips for Autoresponders

Email Marketing Tips for Autoresponders

email marketing, autoresponder messageWriting up a series (or even one!) email broadcasts can be challenging. What do I write? What do I say? etc etc.

Before you even start to write up your emails, ask yourself these three questions :

  1. Why am I writing anyway? What’s the purpose? What am I trying to achieve? Is it to have the reader click a link to something? To deliver content to the reader after they signed up for something? To build a relationship by following up on a conversation? Decide what your purpose in writing is and that will give you a clue as to where to start and finish. Oh, and always provide a link – to a sales page, a blog post, a website, a download or whatever. You want to train your readers to click on those links so make sure they are worthwhile.
  2. Who is your target reader? Who are you actually writing to? read on ...