Writing a Quality eBook That Sells
It’s way easier these days to become an author. You don’t have to send off a manuscript to a publisher and hope they choose your book out of the thousands of other hopefuls then wait to see if you get that awful rejection slip!
Nope, not any more. You can write whatever you want and self publish your pride and joy on a growing number of book-selling sites. Amazon Kindle is still the cream of the crop. Keep in mind that while being an author and publishing is now easier that is no guarantee you are actually going to sell your eBooks.
What can you do to make sure your eBook sells?
Inject your personality. Let who you are shine through. This will add depth to your eBook and let it stand apart from others that may be similar. Plagiarizing is completely illegal and should never be done. You don’t have to stoop to that however the reality is that ideas and concepts can be presented in a new light.
Realize that few books are bought simply to inform – anyone can search the internet for information. To get a person to buy a book in addition to teaching them something you need to inspire, captivate, challenge and entertain them. They want to get their money’s worth and a book that is worth reading.
You can achieve this by letting who your voice and experience shine through in the book. Add your own quirkiness or your own sense of humor. Share your personal opinions and ideas. Allow your reader to feel like they are getting to know you and what you think.
Write enough so that your reader feels like they are receiving value for money. That doesn’t mean ‘just write to fill the space’. It’s not about size: it’s about quality content. A good writer will be able to add value while ensuring they create an eBook that is long enough to tempt readers to make the purchase. You want your readers to be satisfied with your book and the information they are getting. They won’t be if you cut it too short, if you give them just a little information on a subject or point but not enough to leave them feeling satisfied. This certainly is a balancing act and you’ll need to decide what the right balance is.
Fact is, if you want your eBook to sell you need to be prepared to write something awesome!
Good advice on getting an ebook done! I’ve written a couple, but haven’t really done much in the way of marketing…kind of silly, I know, lol. But my plan is to get to work on some new ideas I have and really work on putting together a solid marketing and launch plan. Wish me luck! 🙂
Congrats on your existing books being out there. Why not draft your marketing plan first before writing the next book 😉
Hi Mel,
Well, okay, if you’ve done that, the next step is getting it into the hands of your target reader and that is what I’m working on! Will be coming to see what you have to say about that!
Amy
Ah, Amy, that’s the fun part 🙂 Stay tuned!
This couldn’t be more true. I have a kindle book out and regularly get reminded it is better than most out there and I think: “What?” — how can anyone be so bold as to publish something that isn’t their honest, hard work and a little bit of their soul.
Sadly a lot of people get stuck putting out a book because “everyone has already written what there is to know. Yet they may not have heard it through your eyes. Glad you have had such wonderful feedback. Now, for the next book … Thanks for being here.
Hi Mel,
Thanks for this post. I often find that most of the ebooks I come across seem to have been rushed and fumbled together.
What I’ve found is that the best ebooks (albeit within my small reading range) tend to be people who have clearly spent a lot of time reading and studying other writers.
Spot on David – the best writers are often great readers! Glad you popped by.
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