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The Secret of Success Online

    I love reading success stories, don’t you? Inspirational. Optimistic. Hopeful.

    I came across a post on Yaro starek’s blog I was intrigued by how his colleague had come to enjoy the success he had. I have a theory.

    When I was purely focused on bricks-and-mortar business and earning a living from that, I used to teach people starting up new businesses.  They were all starry-eyed and enthusiastic about the prospect of their future. They were excited about their product or service.  And as I glanced around the room as I was training them I could tell with a certain degree of certainty who were the ones most likely to succeed and who was going to struggle and probably not survive at all.

    One of the indicators for success was

    (a) if they had a family member who had a sucessful business and

    (b) if they had previous experienceRead More »The Secret of Success Online

    Anger and Grief

      When we lose people close to us it is natural to grieve.

      Anger can often be a part of the grief process we travel through.

      Anger is an emotion characterized by antagonism toward someone or something you feel has deliberately done you wrong.

      Encyclopaedia of Psychology

      Anger in some cases may be directed at people we believe are in some way to cause for the death or to have not handled matters following the death as we perceive they should have done. In some cases, anger may be directed at anything and everything. The person experiencing the anger can feel wronged and righteous in the way they then deal with others.

      When it leads to an obsessive and organized agenda of hate and revenge, anger is not healthy. At times, the anger may be directed at oneRead More »Anger and Grief

      Marketing To The Calendar

        I was just looking at a National Days Calendar.

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        Who makes these up?

        Seriously?!

        There are some that have a worthwhile purpose. They serve to remind us of the importance of certain things, people or events. But National Dress Up Your Pets Day? I guess some just serve to remind us to have fun!

        The question for a marketer is, how many of these dates do you include in your marketing calendar?

        You do have a marketing, plan and calendar, yes? You know, that slim document that tells you what you’ll promote and how throughout the year.

        New Year’s Day, Easter, Mothers Day etc are all common events that can inform your marketing. Ever heard of Cyber Monday? Knowing that it occurs gives you a milestone. If you want to promote a product for say Black Friday, you will need to have a chart of events that need to happen beforehand to be ableRead More »Marketing To The Calendar

        How To Be More Productive, Part 4

          Ok, so my notes from the Helen Raptoplous call have identified:

          1. each day do four things you can complete towards your main current project
          2. then do the regular things you need to do consistently – daily, weekly, monthly activities
          3. then, if scheduled, do your block period of focused attention on a big project
          4. finally, if scheduled, take the day to plan, flesh out ideas or build systems

          That’s kind of the priority order of undertaking actions every day to progress.

          A key plank in this methodology (in my view in any time management or productive endeavour) is to have accountability.

          Robert Plank introduced us to this concept in one of his courses where he encouraged us to set up an accountability membership site. The idea was to buddy up with someone, declare your fourRead More »How To Be More Productive, Part 4

          Secrets of Internet Marketing – Part 2

            How do you get to that point?

            Provide VALUE. That is, something that the reader sees as value, not what you think (which is the price or it’s free – that’s not necessarily value). It’s about giving them content. You can give things away which provide value but avoid training people to be freebie seekers or they may never buy from you

            How many times a month should you email your subscribers?

            That’s a magic question that’s hotly debated. Want to know the answer? The answer is, it doesn’t matter so long as you are consistent. If you have subscribers and you are not keeping in contact regularly, then you may as well not have them on your database. They will have forgotten you or not have a high level of recognition and trust with you. Your relationship with them is tenuous.

            Just make sure you areRead More »Secrets of Internet Marketing – Part 2

            How To Be More Productive, Part 3

              Last time, I shared with you the steps beyond ‘the four things’ formula that Helen Raptoplous talked about on the call. They were, taking consistent action on your regular tasks, scheduling blocks of time to work on bigger projects, and dedicating a day or two to for planning, ideas and systems.

              Personally, as we went through the call, I found Helen’s presentation of the information a little confusing and overwhelming. Robert Plank’s explanation of his system was way too simplified when I first heard it and so initially I didn’t get it; but when you do get it, it’s brilliant in it’s simple effectiveness. Helen’s method accommodates all those other things you need to do in business beyond the 4 Things.

              What I did like about Helen’s call was that she stopped 3/4 of the way into the call to get people to brainstorm all the projectsRead More »How To Be More Productive, Part 3