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Beware: You May Get Slammed

    The Internet is a funny place. People think they have license to do anything.  Egos run rife. And ethical behaviour is often lacking.

    Take a recent example.

    I was surfing the web the other week and found a useful article. From reading that article I did a Google search and found the original article on a a great blog site. There were two articles that were great teaching tools so, rather than not attributing them as the original article failed to do, I included the article pretty much intact and quoted the source of the article with the link back to the original blog and article.

    Compared to all the advice I receive (which is just steal the article and rewrite it a bit to make it your own) I believed it more ethical to attribute it.

    So the owner of the original blog article leavesRead More »Beware: You May Get Slammed

    Where to Use Keywords

      Use keywords effectively enhance your search engine ranking and get better organic search results.

      Here’s where you can use the words to best effect:

      1. Your title page – plug them into your title tag
      2. On the first and last line of articles, or as phrases in articles. Google doesn’t read punctuation so if your keyword phrase is marathon training, you can end one sentence with marathon then start the next sentence with Training. Perfectly acceptable.
      3. In your anchor text such as links to other pages and in your photo or image tags, use your keyword phrases – they get good attention from search engines.
      4. In the title of an embedded video, in the filename of the video or in the alt tags

      Don’t overdo it and stuff your content with your critical keywords or you may just do the opposite of what you’re trying to achieve. Go easy but be intelligent about how and where you useRead More »Where to Use Keywords

      How To Be More Successful in Business

        Here are my notes from a recent presentation … People want to know why your product is better – show it to them People want to know 5 reasons why they should buy your product – tell them the essentials Be seen and get featured in a magazine – write an article and include your pic – it builds cred it helps if people see your name and news in the papers – send press releases Share your knowledge on the internet – share your expertise – give away tips and tricks People need to know how to reach you… Read More »How To Be More Successful in Business

        How Much Should I Pay For IM Products?

          I’m often asked by people who are new to internet marketing or marketing online about how they can get information to  learn about the field. It’s a big space and there sure is a lot to learn. Unfortunately most people think of IM as the business rather than IM being a vehicle for building the business. It’s a bit like saying, how much should I spend on a car to drive around and sell my widgets to potential buyers?  They focus on the car rather than the widgets.

          I digress.

          I’m surprised by how many people want to ‘get into internet marketing’ and simultaneously don’t want to spend any money. Now it’s perfectly possible to spend absolutely no money and make money online. Difficult but not impossible. For instance you don’t need an internet connection – you could use the pc at your local library. You don’t need a hosting account, a domainRead More »How Much Should I Pay For IM Products?

          Make Your Own Favicon

            What’s a favicon? It’s that weenie little graphic you usually see in the address bar or on the tab of your browser that is like a baby visual brand for the website.

            Most temploates come with their own favicon so you don’t have to worry. But, if you don’t have a favicon, or you want to change the one you have, then sites like http://iconfu.com/ exist to make it easy. With these guys you create it then choose the file extension and it’s downlaoded to your computer. All you need to do then is upload it to the right spot on your site (either the root directory or the template file- depending on where the template calls it from). And you’re done.

            Tip – delete your cache before reloading your website to test it’s there! If not, your browser will just pull up the one it saved to the temp file.

            Extra tip –Read More »Make Your Own Favicon