Here are my notes from a recent presentation …
People want to know why your product is better – show it to them
People want to know 5 reasons why they should buy your product – tell them the essentials
Be seen and get featured in a magazine – write an article and include your pic – it builds cred
it helps if people see your name and news in the papers – send press releases
Share your knowledge on the internet – share your expertise – give away tips and tricks
People need to know how to reach you – publish an ezine weekly