Use keywords effectively enhance your search engine ranking and get better organic search results.
Here’s where you can use the words to best effect:
- Your title page – plug them into your title tag
- On the first and last line of articles, or as phrases in articles. Google doesn’t read punctuation so if your keyword phrase is marathon training, you can end one sentence with marathon then start the next sentence with Training. Perfectly acceptable.
- In your anchor text such as links to other pages and in your photo or image tags, use your keyword phrases – they get good attention from search engines.
- In the title of an embedded video, in the filename of the video or in the alt tags
Don’t overdo it and stuff your content with your critical keywords or you may just do the opposite of what you’re trying to achieve. Go easy but be intelligent about how and where you use your keywords.