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List Building

Secrets of Internet Marketing – Part 2

    How do you get to that point?

    Provide VALUE. That is, something that the reader sees as value, not what you think (which is the price or it’s free – that’s not necessarily value). It’s about giving them content. You can give things away which provide value but avoid training people to be freebie seekers or they may never buy from you

    How many times a month should you email your subscribers?

    That’s a magic question that’s hotly debated. Want to know the answer? The answer is, it doesn’t matter so long as you are consistent. If you have subscribers and you are not keeping in contact regularly, then you may as well not have them on your database. They will have forgotten you or not have a high level of recognition and trust with you. Your relationship with them is tenuous.

    Just make sure you areRead More »Secrets of Internet Marketing – Part 2

    11 Ways to Build Your list of Subscribers

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      Building a list is getting harder. People are less likely to provide their contact details unless there is a darn good reason to do so. So, no matter how you collect contact details, you need to craft a good offer. Once you’ve done that its your job to let people know about it.  Here’s a list of 11 ways you can do that….

      1. You’ve got an opt in form on your website, right? If not, your website is wasting its real value to you. Have a form where people can sign up :

        How To Write a Book: Eat an Elephant (Pt 2)

          Great, so we have chapter one underway and indeed published!  Read on for the next instalment of this clever plan to finalise your book and build your business.

          Now to phase two.

          1. Write the next 10-20 pages by choosing another sub-topic.
          2. When complete, email it to your list of 10 customers as a bonus for buying the first chapter.
          3. Update your sales page to include benefits from the second chapter,
          4. Sell the new chapter at $11 and promote the offer.
          5. Limit sales to 10 buyers (they will be different to your first ten buyers because they alreadyRead More »How To Write a Book: Eat an Elephant (Pt 2)

          12 Tips for Video Sales Pages

            Here are a few key tips from Ryan Deiss on what his team have found works best when implementing video sales letters.

            1. video sales letters convert well and are easier
            2. make them 12-24 minutes
            3. make them auto play
            4. don’t have controls
            5. sentences out pull bullet point presentations
            6. the higher the price the prettier he page
            7. tech and b2b might need more sophistication
            8. cold traffic suits basic plain presentation but put a logo on it
            9. simple works for cold traffic (headline, video, buy button)
            10. long works better with warm traffic (above plus text version below)
            11. borderless videos work better
            12. hide the buy button until the video nearly finished

            The key message from RyanRead More »12 Tips for Video Sales Pages

            Secrets of Online Marketing – Part 1

              There are lots of people who have been working at online marketing (aka internet marketing) and have become jaded by the stories they hear of fabulous riches lying just at the end of your mouse making money while you sleep or play in the sun in Acapulco. 

              020416_1442_0018_nsmsHow true is it that people actually make a good living let alone a millionaire lifestyle from marketing on the internet?

              The secret seems to be that yes, it does happen. But just like every copy boy can not become Rupert Murdoch or every every country girl become a Governor General like Quentin Bryce, not every person on the internet can make it to the top of the earning pyramid.

              What can you do to even get half-way or quarter way up the pyramid?

              Do what they do. Know what they know. Model others who areRead More »Secrets of Online Marketing – Part 1

              Free Offer For Opt-Ins – How Do I Do That?

                Building a list really is the first platform or foundational step  in any business – offline or online.  Offline businesses can find various ways to capture people’s details to add to their database – entry forms, competitions, attendance lists, and way more. For online marketing, or internet marketing, your choices are also numerous but fundamentally they boil down to giving the person a reason to give you their details.

                So, yesterday we said that the first step is to have something to offer people. MP900402896 The idea is that you offer something for free. Now, that doesn’t mean you need to buy something but you may. The key thing is, it has to be something that your targeted readers view as being of sufficient value that they are willing to give you their details in exchange for it.  What can you offer? How about …