Skip to content

List Building

email marketing

Email Marketing – The Problem With It

    My email marketing has been dormant for any number of reasons yet I instinctively know that it is one of the best ways to connect with your fan base, build relationships and generate sales. So when I received an email from NAMS today, I sat up and took notice. I thought the email was worth sharing here too for everyone else to think about. “Email marketing is one of the areas I find my students get the most stuck. But it’s also the area that can drive the most profits in your business so when I hear people are stuck,… Read More »Email Marketing – The Problem With It

    Workable List Building Tips Part 2

      Building a list is one of the biggest challenges of internet marketing and yet it is one of the most profitable.  Having a good database of repeat clients is the mainstay of any business. Yesterday we went through 7 tips to help you get more people on your list. Today we run through another 7. Of course, quantity is not more important than quality. The better you treat your list the longer they will stay with you and the more likely they will be to buy from you.  Churn and burn is not a model I subscribe to! Here are… Read More »Workable List Building Tips Part 2

      Workable List Building Tips Part 1

        The Money Is In The List How many times have you heard that? Reason is, it’s true. I recall when I was looking to sell my business a few years ago that the only thing people were interested in before anything else was the size and quality of my database. Why? Because that is whom you market to: it’s where your money comes from. Same in the online world.  So pretend you’re at school and write that statement out a hundred times until it is second nature! To help you build your list, here are 7 tips for you. Relevance… Read More »Workable List Building Tips Part 1

        How to Create a Marketing Funnel

          I’ve written about putting together a sales funnel before. It is a really super easy system. Seriously. But putting it together does take time and yet the beauty of it is that once it is up and working, you rarely have to touch it again other than keep pointing traffic to it. Marlon Sanders is a genuine leader in the marketing space online (and offline) and this is as easy as it gets, folks. Follow this plan and you are underway. http://marlonsnews.com/funnelplanner/

          Build A Profitable Opt-In List: 3 Quick And Easy Ways

            You fully realize you now need a good responsive opt-in list. After reading countless articles, seeking expert advice and having read many success stories of people creating a solid return with opt-in lists you finally decide to make sure you have one of your own.

            Then it happens.

            Just when you think you know everything there is to know about creating opt-in lists and have followed all the advice to the letter … you still weren’t able to get enough of the right people on your list and make a profit.

            In fact, you may even be losing money.

            Perhaps you’re hiring writers or ghostwriters to help you out by creaing content. Maybe you’re incurring a few costs from that outsourcing. You may even have developed a large list, but only a very small percentage of people on your list actually buy from you, so you’re still losing profit.

            If it’s not clear now, itRead More »Build A Profitable Opt-In List: 3 Quick And Easy Ways

            When Is It Best To Send Emails?

              It’s a question a ton of people ask me and an expert once told me the answer … anytime. In other words just send regularly and worry about getting that as a habit before worrying about finessing timing etc. He was spot on. This research demonstrates that a lot of people are still sending once oa month  OR LESS!

              For more insights and key takeaways from expert research into email marketing:

              http://www.synotac.com/blog/website-design/10-billion-emails-cant-be-wrong-the-latest-email-research/

              One thing I found interesting was that around 9.5 billion emails are circulating YET the majority of people are sending once a month or less! Talk about leaving money on the table.

              Top 5 Email Marketing Tips

              Based on these findings:

              1. send emails at weekends from time to time to test click through rates
              2. send emails on Thursday mornings BUT …
              3. make sureRead More »When Is It Best To Send Emails?