My email marketing has been dormant for any number of reasons yet I instinctively know that it is one of the best ways to connect with your fan base, build relationships and generate sales. So when I received an email from NAMS today, I sat up and took notice. I thought the email was worth sharing here too for everyone else to think about.
Building a list is one of the biggest challenges of internet marketing and yet it is one of the most profitable. Having a good database of repeat clients is the mainstay of any business.
The Money Is In The List
How many times have you heard that? Reason is, it’s true. I recall when I was looking to sell my business a few years ago that the only thing people were interested in before anything else was the size and quality of my database. Why? Because that is whom you market to: it’s where your money comes from. Same in the online world. So pretend you’re at school and write that statement out a hundred times until it is second nature!
I’ve written about putting together a sales funnel before. It is a really super easy system. Seriously. But putting it together does take time and yet the beauty of it is that once it is up and working, you rarely have to touch it again other than keep pointing traffic to it.
You fully realize you now need a good responsive opt-in list. After reading countless articles, seeking expert advice and having read many success stories of people creating a solid return with opt-in lists you finally decide to make sure you have one of your own.
Then it happens.
Just when you think you know everything there is to know about creating opt-in lists and have followed all the advice to the letter … you still weren’t able to get enough of the right people on your list and make a profit.
In fact, you may even be losing money.
Perhaps you’re hiring writers or ghostwriters to help you out by creaing content. Maybe you’re incurring a few costs from that outsourcing. You may even have developed a large list, but only a very small percentage of people on your list actually buy from you, so you’re still losing profit.
If it’s not clear now, it
It’s a question a ton of people ask me and an expert once told me the answer … anytime. In other words just send regularly and worry about getting that as a habit before worrying about finessing timing etc. He was spot on. This research demonstrates that a lot of people are still sending once oa month OR LESS!
For more insights and key takeaways from expert research into email marketing:
One thing I found interesting was that around 9.5 billion emails are circulating YET the majority of people are sending once a month or less! Talk about leaving money on the table.
Top 5 Email Marketing Tips
Based on these findings:
- send emails at weekends from time to time to test click through rates
- send emails on Thursday mornings BUT …
- make sure
How do you get to that point?
Provide VALUE. That is, something that the reader sees as value, not what you think (which is the price or it’s free – that’s not necessarily value). It’s about giving them content. You can give things away which provide value but avoid training people to be freebie seekers or they may never buy from you
How many times a month should you email your subscribers?
That’s a magic question that’s hotly debated. Want to know the answer? The answer is, it doesn’t matter so long as you are consistent. If you have subscribers and you are not keeping in contact regularly, then you may as well not have them on your database. They will have forgotten you or not have a high level of recognition and trust with you. Your relationship with them is tenuous.
Just make sure you are
Building a list is getting harder. People are less likely to provide their contact details unless there is a darn good reason to do so. So, no matter how you collect contact details, you need to craft a good offer. Once you’ve done that its your job to let people know about it. Here’s a list of 11 ways you can do that….
- You’ve got an opt in form on your website, right? If not, your website is wasting its real value to you. Have a form where people can sign up :
- to get a free report or other item