When Is It Best To Send Emails?

When Is It Best To Send Emails?

It’s a question a ton of people ask me and an expert once told me the answer … anytime. In other words just send regularly and worry about getting that as a habit before worrying about finessing timing etc. He was spot on. This research demonstrates that a lot of people are still sending once oa month  OR LESS!

For more insights and key takeaways from expert research into email marketing:

http://www.synotac.com/blog/website-design/10-billion-emails-cant-be-wrong-the-latest-email-research/

One thing I found interesting was that around 9.5 billion emails are circulating YET the majority of people are sending once a month or less! Talk about leaving money on the table.

Top 5 Email Marketing Tips

Based on these findings:

  1. send emails at weekends from time to time to test click through rates
  2. send emails on Thursday mornings BUT …
  3. make sure the content is great value because highest unsubscribes were also early morning!
  4. the more links throughout your email the greater the chance of click through
  5. send more frequently to increase familiarity and reduce unsubscribessend

Biggest Tip

Send emails regularly!

Make them highly relevant.

Make them high value.

Once you do that, then you can fine-tune.

One thought on “When Is It Best To Send Emails?

  1. I basically knew about a lot of this, but having said that, I still thought it was practical. Beautiful post!

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