I’ve just been going through my files and found a bunch of product I had created … and forgot about!
IN thinking about my content I also realised I pretty much don’t follow my own advice, embarrassingly enough.
When I reflect on what I produce I use it maybe one o three times each in different platforms. Usually it will be a blog post and maybe I’ll then repurpose that as a tweet or a Facebook post and perhaps a graphic for Pinterest.
My reflection also made me realise I’d abandoned my editorial calendar and had taken to spontaneous posting both in terms of content and timing.
So, I am starting to think about reinstituting my editorial calendar as well as building into it a repurposing checklist. Of course, I won’t just think about it, I will schedule in to do it … soon!
Why bother repurposing?
- different people have different ways of taking in information – most are visual but many are aurally inclined
- it gives me more content to spray around the net for link juice and authority building
- I can recycle the same content in different ways over a period then I can use the spare time to create fresh product
- it allows me to brand the distributables just in case they go viral (I wish!)
I’m thinking of some tips that I recently produced. I’m going to glean through my website and see if there are any others I can add to it to make it a “Best Of” post and an eBook for lead generation. I can then extract one tip a day or week and use each as a separate blog post by expanding on that tip. I can convert each into a graphic and use them as posts. Producing a short video for each tip and a longer one for all tips would be good. Then I can strip out the audio and podcast those or load them on the blog. I can find some famous quotes to support the tips. And … you get the picture.
So, how much do you re-use content you’ve created?
What have you found the most effective?