I’ve just been going through my files and found a bunch of product I had created … and forgot about!
IN thinking about my content I also realised I pretty much don’t follow my own advice, embarrassingly enough.
When I reflect on what I produce I use it maybe one o three times each in different platforms. Usually it will be a blog post and maybe I’ll then repurpose that as a tweet or a Facebook post and perhaps a graphic for Pinterest.
My reflection also made me realise I’d abandoned my editorial calendar and had taken to spontaneous posting both in terms of content and timing.
Not clever.
Not recommended.
Dumb.
So, I am starting to think about 
reinstituting my editorial calendar as well as building into it a repurposing checklist. Of course, I won’t just think about it, I will schedule in to do it … soon!
Why bother repurposing?
- different people have different ways of taking in information – most are visual but many are aurally inclined
- it gives me more content to spray around the net for link juice and authority building
- I can recycle the same content in different ways over a period then I can use the spare time to create fresh product
- it allows me to brand the distributables just in case they go viral (I wish!)
I’m thinking of some tips that I recently produced. I’m going to glean through my website and see if there are any others I can add to it to make it a “Best Of” post and an eBook for lead generation. I can then extract one tip a day or week and use each as a separate blog post by expanding on that tip. I can convert each into a graphic and use them as posts. Producing a short video for each tip and a longer one for all tips would be good. Then I can strip out the audio and podcast those or load them on the blog. I can find some famous quotes to support the tips. And … you get the picture.
So, how much do you re-use content you’ve created?
What have you found the most effective?
I will be saving this post for future reference/ inspiration. I’m relatively new to blogging but what a great idea for something to take you out of a slump – going back over the great content you’ve already written! Thanks for sharing your advice. It’s invaluable to a newbie like me who is still learning the ropes.
I hadn’t thought about the benefit of getting you out of a slump. Good point! Thanks for your comment.
I don’t repurpose enough. Reading this is reminding me to start posting again to ezine articles and other sites that I already have account with. Thanks!
Yep, if you’ve done the work once, leverage it! Thanks.
Hi Mel – I found your post in Bonnie’s Article Writing Challenge.
I have to say that very often I don’t follow my own advice as well. Isn’t it much easier to tell others what they should be doing – yet in the back of your mind you’re telling yourself that you really need to heed your own advice? LOL
Your post is a great reminder of being consistent and scheduling our tasks in order to stay on track. Thanks,
Eydie 🙂
I’m glad it’s not just me, Eydie! Thanks for commenting.
I’ll need to revisit this post to answer truly, but for now I must run to meet the daughter. I am a big advocate on recycling content. I sing these praises, constantly! 🙂
Knowing and doing can sometimes have a wide chasm – one I’ll be closing this year. Hope you met your daughter in time.
Comments are closed.