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The Customer is King

    Seems not in the online world where ‘content is king’ resounds more strongly.

    Had a great example of this recently.

    I’m spending time with some young guns to learn more about internet marketing – there’s always something else to learn in this game. I’m paying a hundred bucks a month to access their knowledge, tools and lessons. So, as any customer of mine would expect, I’m expecting regular content and activity as promised in their marketing materials.

    For ten days I’ve had nothing but sales letters from their autoresponder.

    No updates to their site. No feedback from comments on the blog. No responses to questions. No new content. No feedback on ‘assignments’.

    So I sent an email and queried this. For all I knew I may have been inadvertently disabled in their course system. I also pointed out it was a good lesson to learn – to keep in touch with your paying customers in termsRead More »The Customer is King

    Easily manage ALL your WP Sites

      Wow.

      There is a fairy-godmother after all, and her name is Vlad!

      I have a growing list of WordPress websites and it has been getting tedious updating each one of them and monitoring them, even with using a password manager to automatically login.

      Then along comes Vlad with a very cool tool.

       

       ManageWP is both a plugin (which authorises the software to centralise your sites) and a dashboard which not only shows an at-a-glance status of your sites but also has increased functionality. You can do bulk updates and upgrades, bulk posts and pages, and other activities including automated backups of your entire site – outstanding safety feature.

      And you never have to leave.

      From within the dashboard you can then step into any of yoru sites and do the usual stuff.

      This is a beta-model at the moment and so it’s use is temporarily free. Which is a good move on Vlad’s part because even after onlyRead More »Easily manage ALL your WP Sites

      Be Productive, Not Busy

        At times, we get caught up in the little things that we feel need to be done. Right now, for example, I am in clean up mode in my office. I can get so productive that I jump from one thing to the next and before I know it my space looks like a war zone, or a teenager’s bedroom!

        In cleaning up I cam across this quote I plucked out of Tim Ferris’s 4-hour Work Week book:

        “The size of your bank account doesn’t change by the number of hours you log in handling unimportant email or minutiae” Tim Ferris

        Every now and then I think we all need to be reminded of the priorities.

        It can be easy to focus on the easy things to do, like trolling through email and tidying up things so they are just so. InRead More »Be Productive, Not Busy

        Basic Analytics for Your Website and Blog

          Putting up a website or blog is great. You’ve put your stamp on the www and are sharing your knowledge, ideas and expertise with the world.  Good on you!! So, how’s it going? Are people reading? Does Google or Alexa like you? Where can you tweak things to improve your readability and rankings? Whaddyamean “I dunno!?” OK, there are lots of analytics tools out there and Google’s own tools are pretty compelling. But here’s a site that will give you basic information on your site and or blog and helps you to find areas for improvement as well. And it’s… Read More »Basic Analytics for Your Website and Blog

          Can You Really Use Articles To Build Your List?

            Getting customers in your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should as well be as fantastic so that the customers are provided with the same satisfaction.

            One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost and not time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.

            Opt-in marketing uses your list of subscribers toRead More »Can You Really Use Articles To Build Your List?

            How To Grab Your Readers Attention With Your Subject

              The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don’t have to pay so much to make yourself a good list of loyal followers. Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there.

              An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry your represent via an e-mail. But that doesn’t mean that all of those who subscribe read them at all. Many lists have been built due to an attachment with free software or for a promotional discountRead More »How To Grab Your Readers Attention With Your Subject