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Jack Canfield’s Tips: Market Your Book

    I just finished a call where I listened to Jack Canfield talk about how he got published. Jack has sold 115million books. So he knows something about the process of writing and publishing and marketing books! Here’s some of what I discovered on this call.

    • Join or develop networks that are aligned with your interested or plans. Get actively involved in those groups so you get to know people and find out who you could help and could help you. When you get into the right room you access the right people.
    • Be prepared to give knowledge away free – speak at conferences and groups frequently and offer your book for sale there.
    • 10% of the book is writing it, 90% is getting out from behind your desk and marketing it in as many ways as you can imagine

      • Read More »Jack Canfield’s Tips: Market Your Book

    SEO and Rankings

      Finding the ‘best’ ways to get your site ranked in search engines is like a dark art in many ways …  so much advice, and much of it dated.

      Today I came across these guys who seem to have cracked the jackpot for one their sites.

      http://www.the42ndestate.com/how-page-rank-5-two-months/

      They give some of their tips and techniques but a fair bit is missing like the intricacies of how they tweaked the Thesis theme to get the most juice from it.

      Me?

      SEO is not one of my strengths, I’ll admit.

      Every day is a learning opportunity.

      Learn a bit. Apply a bit. Learn a bit more. Apply a bit more.

      At the end of the month I’m going to run a webinar asking two guys who have a solid grip on SEO for their best knowledge and ideas.

      I’ll keepRead More »SEO and Rankings

      Writer’s Block: How To Put It Behind You

        From time to time, I get writers block. For some reason, the ideas simply don’t come. There I sit just staring at the screen……..nothing happening. Or I just write something, delete it, write something else, delete it again. I suppose anyone who writes will get writers block at some point. Here are ways I manage to break through writers block. Change the Method If you work on your computer most of the time, use a pen and paper instead. Try moving to a different desk. Just write down some words, any words or brief ideas. By changing scenery and a… Read More »Writer’s Block: How To Put It Behind You

        Tips to Promote Your Website

          Congratulations! You’ve completed your very own website. All your products and services are now presented to the online world. You have developed propositions and sales copy to catch your target audience’s attention. So, you have accomplished everything you should do in building up a great company web site.

          Or have you?

          Promotion is the key to online success. There are free and paid methods that you can utilize to promote your site.

          Here are ten guidelines on how to effectively promote your site:

          1. If you have started to promote your site, keep it constant. If you promote your site with persistence, it will catch your audience’s attention. Be patient.
          2. Try and experiment with each promotional method until you determine which works best for you. Free promotion is an option. There will be a process of trial and error until you find what works best.
          3. Make the most of free promotion sites. Search engines and directories can doRead More »Tips to Promote Your Website

          Build Your Expertise… Fast

            Just attended a webinar and want to pass on some key tips from Gihan Perera.

            1. Create your newsletter – short and sweet better but HAS to be high value content. Subscriptions to newsletters dropping but blog subscriptions increasing.
            2. Post to your blog – post at least weekly, prepare a batch of posts in one go and schedule their release dates, cut and paste from your newsletter, review videos or articles or books and summarise or comment on those, talk about what you know
            3. Create a podcast – audio mp3 file
            4. Produce a video – sit in your backyard with your webcam and knock it up. It’s about quality content more than high production values.
            5. Use tools to automatically update – twitterfeed.com, tell LinkedIn to update from your tweets, tell YouTube to post video to twitter and Facebook, AddThis.com.
            6. Blogger or WordPress – either! Blogger is quicker to set up and get going. You can then export yourRead More »Build Your Expertise… Fast

            WordPress: Showing Home + Static Page

              Hi folks

              I can’t believe how easy a solution was available for this problem, and I fixed it myself after hours of searching!

              I set up a new website using WordPress. No issue. Normally when I set one of these up I just use the blog posts as the first page and never have to to encounter this problem.

              However, this time I wanted to set up a Static Page as my Home Page. No biggie – WordPress has that functionality right under the hood. Go to Settings/Reading/Front Page Displays and select “static page” then choose which page you want as your new ‘home’ or front page and where you want to refer to your blog posts. Easy as.

              Trouble was when I did that I ended up with both two navigation menu items highlighted as the home page. Grrr. I figured this must be a commonRead More »WordPress: Showing Home + Static Page