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Business Owners – Are You Blogging?

    Do you run a small business? The topic of ‘blogging for business owners’ may just be the world that you want to be a part of.

    Blogging is a great way to get the word out to consumers about your product or service, generate leads and it can even be useful for inspiring employee loyalty and helping you keep your workers at peak morale. If you are looking for a way to take your business to the next level, consider what starting a blog might be able to do for you.

    Blogging for business owners has a lot in common with all other types of blogging, but it has its own unique pitfalls and strengths.

    The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging adventure. It can be all to easy to get sidetracked, especially if you are justRead More »Business Owners – Are You Blogging?

    A Simple Marketing Plan

       

      1. Great ideas start with frustrations. What frustrations have you got? What frustrations do your delegates have? What frustrations do your managers have? Somewhere in there is a good idea and the potential for a great product solution.

      .2 Build great support documentation. Help guides, FAQs etc are invaluable and if you use screen capture tools like Jing! then it’s easy. Remember some like to read, some watch, some listen – so make a mix of materials.

      3. Create a marketing calendar. By each month, ask what promotion you can create for each month – a reason for buying each month. Some people just need a reminder and a monthly marketing piece may nudge them. People who are on selling your programs love this because they have something to say as well! Holidays, birthdays, anniversaries, sports events, other events eg Sydney Festival in January.

      4. HaveRead More »A Simple Marketing Plan

      Email Marketing Systems

        I’ve been testing out email marketing systems for ages. And as I test there are even more new ones coming on to the market.

        My focus was on having a robust reliable system with no advertising, easy to use (I want to delegate the task eventually to someone else), and above all low cost – it may be my Scottish heritage coming out but I love to get the best deal I can!

        Here’s what I’ve tried:

        • GroupMail – probably my first attempt outside of using Outlook. It has a free version but it’s limited to 100 and its free version limitations annoyed me after a while. I wasn’t persuaded to buy their upgrades because of the nuisance value but I know people who use it and love it.
        • Campaign Monitor – I love the work these guys produce and it is a great standard pricing model but I found it was too techie for me Read More »Email Marketing Systems

        Selecting Clickbank Products: how do you know which product to choose?

          Lately I’ve been looking at getting back into Clickbank. It’s something I flirted with a while back but my focus stalled and now I’m thinking it may be time to review that thinking. So I did a little googling as you do.

          Alexa Smith has some sage input on the whole process of choosing which Clickbank products to promote as an affiliate.

          I’ve summarised her ideas here, as much for my benefit as yours.  

          1. are the likely buyers already affiliates in the niche? eg IM
          2. does the product sales page have opt-ins, free trials etc
          3. how legit is the copy? not too over-the-top?
          4. are there any pop-ups or discounts?
          5. what’s the gravity (many recommend lower the better)?
          6. does the sales page seem like it will convert well?
          7. what’s the product like – good?
          8. does the vendor get back to you?
          9. 50% or better earnings per sale?
          10. can you write a review/article about product ie understandable?

          Question whether flash affiliate tools are helpful –Read More »Selecting Clickbank Products: how do you know which product to choose?

          How To Become An Authority As Seen By Google

            In a forum a colleague posted a reference to a website, and that article had a link to a post in forbes.com discussing the Hummingbird update. It made it pretty clear that well-written, relevant and original content is what Google is reinforcing as important to their audience. No change from what has been recommended for many years. More importantly, the Forbes article drew logical inferences from Google’s actions. It is looking to reference sites and content that implies authority. Here’s my take on what you need to do based on that article. What are you doing to build your perceived… Read More »How To Become An Authority As Seen By Google