1. Great ideas start with frustrations. What frustrations have you got? What frustrations do your delegates have? What frustrations do your managers have? Somewhere in there is a good idea and the potential for a great product solution.
.2 Build great support documentation. Help guides, FAQs etc are invaluable and if you use screen capture tools like Jing! then it’s easy. Remember some like to read, some watch, some listen – so make a mix of materials.
3. Create a marketing calendar. By each month, ask what promotion you can create for each month – a reason for buying each month. Some people just need a reminder and a monthly marketing piece may nudge them. People who are on selling your programs love this because they have something to say as well! Holidays, birthdays, anniversaries, sports events, other events eg Sydney Festival in January.
4. Have fun! The more you enjoy what you do the more others will want to be a part of what you have to offer.