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Workable List Building Tips Part 2

    Building a list is one of the biggest challenges of internet marketing and yet it is one of the most profitable.  Having a good database of repeat clients is the mainstay of any business. Yesterday we went through 7 tips to help you get more people on your list. Today we run through another 7. Of course, quantity is not more important than quality. The better you treat your list the longer they will stay with you and the more likely they will be to buy from you.  Churn and burn is not a model I subscribe to! Here are… Read More »Workable List Building Tips Part 2

    Workable List Building Tips Part 1

      The Money Is In The List How many times have you heard that? Reason is, it’s true. I recall when I was looking to sell my business a few years ago that the only thing people were interested in before anything else was the size and quality of my database. Why? Because that is whom you market to: it’s where your money comes from. Same in the online world.  So pretend you’re at school and write that statement out a hundred times until it is second nature! To help you build your list, here are 7 tips for you. Relevance… Read More »Workable List Building Tips Part 1

      5 Keys to Launching Your Information Product

        Product Launches are all about building desire and momentum. They are about letting the marketplace know ahead of time when a product will be available for sale. The idea behind it is to increase anticipation and hence a greater uptake of the final offer – more awareness, more prospects, more sales by the time the product is available it is expected to produce a small (or large) explosion of interest based on pent-up demand. Increase your chances of a successful Product Launch by adopting these 5 strategies! 1. Create Lots of Buzz! This is where you start to build anticipation… Read More »5 Keys to Launching Your Information Product

        The Power of Infographics: Viral Images

            I don’t know about you but I do love checking out Infographics. They are highly visual. Facebook loves them. Google loves them. Even Twitter is happy with them. And of course, readers love them. Infographics give a lot of information in a digestible manner and really can make a point fast. That’s what makes them so popular. People find one they like and they shoot it around the web faster than a cheetah chasing lunch. What that means is that you get more exposure if you created it. It means more links back to your site. It meas more… Read More »The Power of Infographics: Viral Images

          How To Create Your Free Offer – eBook

            Recently I talked about how to put together a short report, guide or ebook as a free offer to entice visitors to provide their email. I thought I’d go through the steps in more detail for you as someone mentioned they needed a little more information. Ask, and you will receive! There is also a checklist you can download from here: https://redhotinternetmarketing.com/blog/chklst If you spot any improvements, let me know!

            Internet Marketing: Run Your Own Race

              Helicopters are noisy beasts. Especially when you’re trying to make a video! The other day while on Sydney Harbour I did a quick video using the Sydney Marathon as a backdrop. My niece and great-nephew were running (he’s only 7 so they didn’t do the whole marathon!). The metaphor of running a race is well applied to internet marketing or running a business online. The question is, are you running against others or yourself? Are you comparing your performance to yourself for a Personal Best or comparing your performance against others and often feel you’re coming up short? When you work… Read More »Internet Marketing: Run Your Own Race