The Money Is In The List
How many times have you heard that? Reason is, it’s true. I recall when I was looking to sell my business a few years ago that the only thing people were interested in before anything else was the size and quality of my database. Why? Because that is whom you market to: it’s where your money comes from. Same in the online world. So pretend you’re at school and write that statement out a hundred times until it is second nature!
To help you build your list, here are 7 tips for you.
- Relevance
• The more you make your content relevant to your audience the more likely they will be to read it and share it
• How do you know what THEY find relevant?
• Ask them! Now there’s a novel thought. Do a survey – ask them what they want to read
• Review your stats – what have people viewed most on your site?
• Subscribe to successful competitor sites and see what they write about for some ideas - Let Them Join
• How many subscription boxes are on your sites? Think about where best to put them but have more than one lonely one!
• Sidebar
• Footer/header
• In the middle/end/beginning of a post
• Pop up as they leave - Pop ups
• They can be annoying but they are still effective ways to get people on your list
• Entrance pop
• Click pop
• Exit pop - Entice People
• Offer something of value to them in exchange for a subscription• More than just “subscribe to my newsletter”
• Create a unique free offer that shows how good your future communication will be
• Can you offer past issues of a newsletter or a chapter of a book or something similar? - Viral eBook
• A standard e-book may cut it
• Better yet create a solid product that people will think “wow” – a compilation of your past best blog posts, a set of interviews you’ve had with industry leaders, think larger than usual.
• People may even be prepared to buy it.
• Promote the big offer to other marketers for their clients - Write Articles
• First create a product eg an email series of e-classes
• Then write an article about the topic of the classes
• Put a link and offer in your author bio in the article
• Submit to directories, other blogs, document sites - Create Sales Page
• Practice your copywriting
• Create a sales page for your newsletter or email tip series or whatever you provide people who sign up
• Make it sound like a product
• Offer them to receive it for free
Like these tips? Get my free 70 page list building report … https://redhotinternetmarketing.com/blog/list-building
Great ideas for list building. I’ve recently implemented a few of these, and they have made a difference in sign ups for sure.
Wonderful! It’s great you’re seeing results already.
These are all fantastic ideas. I will definitely be working them into my community building schedule. 🙂
Love that you can use them!
Mel,
This was a great article with so much valuable information. So many of us struggle with not knowing how to build a list. You’ve provided a lot of ways in which to do just that.
Thank you for sharing this with us.
Glad you found it useful, Cynthia. Thanks for taking the time to pop by.
These are great tips, Mel. You’re giving me a lot to think about for the next month when I finally get my email list up and running.
Terrific! The key is not to rely on one method. Best of skill with your list building.
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