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Product Creation Strategy – Using PLR

    using plr


    If you want to create your own product (and why wouldn’t you?), then buying PLR or Private Label Rights content is a quick and easy way to do it.

    PLR is the digital version of “white label” products. Simply put, someone manufactures a product, say cereal and sells that product to other companies who then put their own brand on it and resell it as their own. Same with PLR.

    With PLR you get the benefits of having a ready-to-go product without having to start from scratch creating it yourself. That reduces your time to get your product to the market and takes less effort.

    A lot of people who buy private label content don’t maximise their investment. At worst they just take it out of the box, slap on their brand and push it out the door. That is very limiting. PLR is the ultimate buy-once-use-many-times product.

    Subject to any specific rights detailed on the product, it’s usually possible to do more than take the articles and post them as content on your blog. You can combine articles into an ebook, rewrite the PLR in your own words, use the content to create an audio or video product, use it as a structure for a webinar, break it into a series of tips to be emailed out or create a physical book.

    One of the biggest advantages of private label is that the creator has usually identified the best keywords, written the material with those keywords in mind and have researched the topic. The creation part is done. All you need to do is package and re-package that material into as many ways as you can and sell those products as upsells or offer them as bonuses. Bear in mind people take in information in different ways so a book and accompanying audiobook could make for a bigger sale price, for example.

    One tip: always, always, always rewrite the original PLR content. Just change it up a bit. Three reasons. One, it puts your voice into the product. Two, it adds value to a what is a commodity as a raw product. Three, it minimises the chance of buyers searching the web for phrases from your article or book only to find that they could get your product free from someone else!

    How can you more easily do that?

    Firstly, open your trusty text writer e.g. MS Word, Pages for Mac or grab a copy of the free alternative Open Office. Any good word processor will let you convert your document to a PDF format which is the best way to deliver a written product.

    Next, search your hard drive for any decent private label content packages which you already have. If you don’t have any, go to or any other reputable PLR supplier and buy a pack. Make sure the PLR is relevant to what you are selling.

    Typically your PLR pack will comprise a set of articles on a certain topic. Here’s…

    How to turn PLR into your own book.

    1. Simply copy those articles and paste them into a Word document.
    2. Go through the articles and change them up a bit to reflect your voice, add value and distinguish it from the same packs used elsewhere.
    3. Now look at the titles of the articles and consider changing those
    4. Next, consider whether the articles all flow together or whether you can bridge them together so that they can become a book. If not then think about whether you can  package the articles as ‘collection of essays’ type book.
    5. Check the order of the articles makes logical sense and flow together from a reader’s perspective.
    6. Review the total document again and check for spelling and grammatical errors. Make sure the facts are correct.
    7. Format the document. Use a style or template if you know how. Otherwise just make the chapter title headings bold and large. Use an easily readable font in a 12-14 point. Change the line height to 1.2. You want to make the document pleasing for the eye to read.
    8. Create a table of contents and ideally have that clickable so readers can go straight to the page they want to read first.
    9. Create a Cover Page. Include a useful graphic image if you like but it’s not necessary to get your product done. Just be sure the title page is clear, readable and has your name on it.
    10. Print the document. Read it yourself for a final check. If all ok then convert it into a PDF format – usually through your save or print feature in your word processor.

    By now you have converted a set of raw articles into a professional, appealing, quality digital product. You were able to focus on the production elements rather than having to do all the writing and research to get going. In a few short hours, rather than days or months,  you have a high-value product you can sell.

    Why stop at one product?

    Now you’ve got yourself a book, you can convert that to a video or audio product, or both! Package it up with your book to create even more value (read higher price) or sell them separately.

    Most laptops or smartphones are capable of audio recording. Simply read your book into e.g. Audacity which is a very good, free audio tool and you have your mp3 recording. Or you can outsource it if you don’t speak well, have a heavy accent or want to record in another language. Alternatively, you can have a friend interview you about the book. Just write up a few questions based on the book and prepare your answers.

    Same for the video. Either video yourself reading the book (in which case you can just strip out the audio with Audacity) or prepare a set of slides covering the content of the book and record that. Most laptops come with screen recording and if not you can video yourself on your smartphone. Camtasia is a great tool and you can download a trial copy to get going. Otherwise there’s Camstudio which is free but hasn’t been updated since 2013.

    So, from one PLR pack, you now have at least three products that are great quality and very sellable. Next you need to market and promote to get those sales.

    Looking for top-quality PLR written by a Pro?