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Just Do It: Make a Product

    It wasn’t that difficult, after all.

    Facing a four and a half hour drive during the day annoys me.

    Not the driving itself: the lack of productivity involved is what gets me. There’s not a lot you can do when your hands are glued to the steering wheel and you need to be alert and focused.

    Or is there?

    About an hour into the drive, when I’d exhausted the phone calls I needed to make (thank you Siri!), it struck me…

    I’d seen a video by Peng Joon who was tied to his car for an hour or so driving to a conference. So he rigged up his equipment and punched out a one hour video during the drive.

    Inspired by that, I plugged my iPhone into the phone holder on the windscreen, clicked on the video and switched the lens to record from the front.


    I was now in production mode!

    A couple of minutes to gather my thoughts, and I punched out a series of 15 videos.

    I was stoked! Thanks to learning, modeling and taking action I now have a range of videos to use – and all because I made use of ‘unproductive’ time.

    Now these are not polished videos. The sound is ordinary, the lighting varies from ok to terrible and I wasn’t as prepared as I’d like to be in terms of content and structure.

    But you know what?

    I don’t care!

    I’ve got 15 videos I would not have had otherwise.

    If you’ve always got a smartphone with you, you’ve always got the opportunity to be productive.

    I’m even producing this blog post using an app on the phone late at night.

    Think about the dead spots in your day. Can you pop out a 1-minute audio message to send to your list? Can you record s short video with a lesson for your blog? Can you scribble out a short blog post when the inspiration hits you?

    Welcome to the mobile world … it’s only going to get better!!