I’m sitting here at the airport with some extra time as a result of a flight delay. I got to thinking about next year and how my plans are looking.
Don’t know about you but I reckon ‘planning’ is one of the missing arts in internet marketing.
It’s not something taught in most IM type courses. Some people are experts at it from a former life. Some have trouble planning so much as their annual holiday!
Planning is a matter if breadth and depth. Breadth is his far ahead you plan – 3 years, 12 months, a quarter, a week, a day. Depth is about how much detail you go into from objectives to strategies to sections to tasks.
The trick is though, planning happens more easily when you’ve clarified your overall goals and ambitions for the period.
Do you know where you’re going?
Got a clear plan to get there?