If you have any kind of business online, you want traffic. The kind of traffic that passes, slows and steps right in. Once they’re in, it’s up to you to encourage them to buy. Getting that traffic is critical in the starting-out stage of running an online business. Keeping it also important. Kicking it up a notch when things start to slow is also key.
People kind of get used to doing the same old things the same old way and wonder why things don’t change in terms of getting new business. Surprise. You need to change things up a bit to get fresh eyeballs on your wares.
In no particular order here are a bunch of ideas for how to get more leads, get more traffic and get more sales that should spark a few synapses for you to get more activity happening.
|1||add a quiz to your website to engage people|
|2||add drop in opt in forms to your website via drip or sumo|
|3||add high-value comments to others blogs|
|4||add images to your tweets|
|5||ask customers for testimonials and publish these|
|6||ask for endorsements from influencers for your product|
|7||combine old blog posts and publish an ebook as a giveaway|
|8||connect with influencers through social media avenues|
|9||connect your content to hot trending news stories|
|10||convert a blog post to a video on youtube|
|11||convert a video to text and share on scribd|
|12||create cool infographics that can be shared|
|13||create more videos on youtube, vimeo etc|
|14||cross link with people who have the same audience as you but a different product|
|15||distribute your content on sites like slideshare and scribd|
|16||donate a portion of sales to a charity and promote that|
|17||encourage your list to post on your social networks|
|18||engage directly with your audience through forums, comments, chats, replies|
|19||find new platforms to publish your content on|
|20||find podcasters in your niche and offer to be a guest on their show|
|21||get in touch with ‘cold’ prospects|
|22||get involved in online communities and freely share information|
|23||get known on quota for answering questions|
|24||go over your blog posts and check they are all search engine optimised well|
|25||hold a pop-up event on Facebook Live|
|26||include a call to action in your thank you page|
|27||interview influencers in your market space and post them|
|28||join a cause and post about that e.g. shave for leukaemia|
|29||make your access points mobile friendly to enable sharing|
|30||make your embedded signature work for you|
|31||offer to do guest posting on others blogs|
|32||register as a source on news sites|
|33||repost old quality posts from your blog|
|34||see if your customers have things you can promote|
|35||send more emails to your list but not all salesy ones|
|36||send your email updates to your social networks|
|37||set up a regular podcast through iTunes|
|38||set up an alert with your website and name so you can respond to mentions|
|39||share your successes, results, case studies|
|40||upgrade your text content to include shareable images, videos etc|
|41||use hashtags in your social media posts|
|42||use linked in to publish content and find potential leads|
I’m sure there are more!
The point is, if you are not getting enough leads look about for what you can do to generate fresh interest and new leads. Two key areas of focus are using your existing material in new ways, and, market differently to your existing database of contacts.
Which of the above work well for you?
What other ideas do you have?