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super bowl 2014

Take Advantage of the Super Bowl

    I’ve been watching how Barb Ling came up with an idea, grabbed some of her templates and in four days had put together an actionable information product, set up the upsells, downsells, autoresponders and affiliate programs across three platforms. I was exhausted watching her from afar doing it! I was also stoked that with laser focus one CAN be productive and profitable, even with juggling health challenges and family pressures – this is a great case study. Oh, and  was able to look at an advance copy of the product, which I did at 1.30 a.m mind you, and it… Read More »Take Advantage of the Super Bowl

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    Basic Successful Online Business Model

      If you decided to start a business, you have lots of options and decisions to make. Will you sell a product or a service? Will you sell wholesale or retail? Will you have a storefront or go door to door or telemarket? Will you create your own product or sell someone else’s? How many products will you have in your sales funnel? How will you manage your product pipeline? It’s no different when building an online business, either as a stand-alone or adjunct to an offline business. Many people attempting to start a business online get caught up in a… Read More »Basic Successful Online Business Model

      How Do You Know You’re Being Unrealistic?

        You feel it in your body, or your mental state, or your mood. You feel overwhelmed, like you’re not achieving what you need or want to achieve. You rail against things.

        I have been trying to head into a full time life online without closing out the obligations from my former life. Sometimes you need to be realistic in your expectations of what you actually achieve, and focus on the priorities (especially ones impacting others).

        I realised I fell for the trap of the excitement and possibilities of the new and compared that to the drudgery of the admin of the old that I’d let slide.

        Time to stop being a child.

        I’m making plans for 2014 and they get clearer everyday.

        I am now consciously putting implementation on hold until I complete outstanding issues. Then I can kick off 2014 with an actionable plan, free of guilt or mental encumbrance. Fresh!

        Had IRead More »How Do You Know You’re Being Unrealistic?

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        Are You Really Doing Enough?

          I’m in the process of putting my plans into play for 2014. Doing a little research around that, I came across a post on the Warrior Forum where a guy admitted that it took him 7, yes, seven years to get into the solid 5 figures … while holding down his day job!

          Now I don’t know about you, but I was impressed. Consistency is one of the keys to winning in business and this guy had worked, learned, implemented and improved as he went without giving up. His eye was on the prize – to replace his employment income, and he was in sight of doing that.

          Personally, I find my motivation surges and wanes and the overwhelm and lack of clarity can get the better of me. But it IS about staying the course and plugging away in a progressive manner.

          This guy claims to have had no plan. I call furfyRead More »Are You Really Doing Enough?

          How To Be More Successful in Business

            Here are my notes from a recent presentation … People want to know why your product is better – show it to them People want to know 5 reasons why they should buy your product – tell them the essentials Be seen and get featured in a magazine – write an article and include your pic – it builds cred it helps if people see your name and news in the papers – send press releases Share your knowledge on the internet – share your expertise – give away tips and tricks People need to know how to reach you… Read More »How To Be More Successful in Business

            What Do I Need to Know To Build An Online Business?

              Forget all the hype and flamboyant promises. Here is an online business in a nutshell:

              1. you need to sell something
              2. what you sell needs to be something people want and/or need
              3. for them to buy from you they need to get to know you
              4. for them to get to know you you need a way to contact them
              5. for them to give you their details you need to have them find you

              It’s not so different to a traditional business, really.  The principles are the same and you have probably heard these lines before:

              “Nothing happens until you make a sale” (point 1)

              “People buy on emotion and purchase on logic” ie they rationalise their gut reaction (point 2)

              “People buy from people they know,Read More »What Do I Need to Know To Build An Online Business?