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How To Swipe The Best Material

    When I started in Advertising as a Copywriter many moons ago I was advised by a very sage mentor in the game to swipe everything I saw that caught my eye. I was horrified. I mean, that’s stealing, right? Wrong. The idea is not to swipe and use as is – that IS stealing. What you do is swipe and learn. Since time immemorial we have learned from the masters before us. We watch what they do and try to emulate it. Our early attempts look clumsy and we keep practising. When we get good enough we put our own spin on it and… Read More »How To Swipe The Best Material

    get more traffic and leads

    Generating Leads Online – 42 Ways

      If you have any kind of business online, you want traffic. The kind of traffic that passes, slows and steps right in. Once they’re in, it’s up to you to encourage them to buy. Getting that traffic is critical in the starting-out stage of running an online business. Keeping it also important. Kicking it up a notch when things start to slow is also key. People kind of get used to doing the same old things the same old way and wonder why things don’t change in terms of getting new business. Surprise. You need to change things up a… Read More »Generating Leads Online – 42 Ways

      What’s Your Excuse?

        I meet lots of people in my development work. 99% of those people join my workshops because they are not making progress; they’re not where they want to be, doing what they want to be doing. 100% of them have a reason why. And they’re all excuses. You’re either getting results or you’re giving reasons. Which are you? Become someone who makes progress. Get into this June Challenge – have a look here – or go to Stretch Yourself Challenge Workshop. (aff link)

        Are you downloading too much?

        Are You Downloading Too Much?

          You know how it goes. An email pops into your inbox. It contains an interesting offer that might be useful for you later. You click on “buy” and get taken to the download page after jumping a couple of hoops.The info looks good so you download the product, grab the bonuses … and save it all to your ‘To Review’ folder. Next thing you know you’re surfing the web and find a few good templates so you download those for later. While you’re checking Facebook a sponsored post pops up offering a free report that’s very tempting … so you click… Read More »Are You Downloading Too Much?

          Productive Habits: Have You Got Them?

            If you’re not getting the results you expect for yourself or your business, look to your habits and behaviours. Excellence then is not an act but a habit. When we review our performance we often have a tendency to look at things ‘out there’ to explain why things didn’t go as planned: Facebook keep changing the rules; Amazon Kindle is saturated; no-one gives you the whole picture; my coach let me down; I wasn’t told about xyz; whatever. These may have an element of truth in them but frequently they are excuses. Look within. Look at how you spend your… Read More »Productive Habits: Have You Got Them?

            get more subscribers

            Convert Visitors To Subscribers

              When someone visits your website and leaves, it’s a good chance that they won’t come back. Why would they if there is no compelling reason to do so? You know we all act impulsively on the web – so much so that we can quickly forget what web pages we were on a few minutes ago! Fact remains, your visitor may not come back to your website again.  Ouch! If 1,000 people visit your website, leave and never come back just imagine the potential revenue opportunity lost. If you could have converted a fraction of those visitors into customers, you’d be doing better on your bottom line. Sure,… Read More »Convert Visitors To Subscribers