I love Scott Ginsberg. He’s that ‘nametag’ guy and he’s refreshingly real. You can grab a copy of his latest publication from the link below. It’s called The Nametag Principle and it’s got a year’s full of ideas you can use. http://esbjournal.com/2011/11/grab-scott-ginsbergs-new-book-for-free/ Oops – sorry, you’re too late 🙁 But, you CAN go here and get all of his books for free – legit. Hey – so the right thing – if you download it, spread the word.
Dale Beaumont gives some top ideas on how to find content that appeals to newsmakers so you can get some PR for you business or product or service. Here is my summary followed by his video.
Writing sales-letters is not something even I relish. My years in Advertising Copywriting served me well but in that game, our copy had to fit a space limit or, in the case of radio or TV, a time limit. So we learned to be economical with words, to make them count. In the web world, there are no such restrictions. A piece of copy can be as long as you need it to be to get attention and elicit action from the reader. Having said that. there are some generally accepted ‘rules’ to follow in creating a sales letter to… Read More »How To Write Great Copy
At times, we get caught up in the little things that we feel need to be done. Right now, for example, I am in clean up mode in my office. I can get so productive that I jump from one thing to the next and before I know it my space looks like a war zone, or a teenager’s bedroom!
In cleaning up I cam across this quote I plucked out of Tim Ferris’s 4-hour Work Week book:
“The size of your bank account doesn’t change by the number of hours you log in handling unimportant email or minutiae” Tim Ferris
Every now and then I think we all need to be reminded of the priorities.
It can be easy to focus on the easy things to do, like trolling through email and tidying up things so they are just so. InRead More »Be Productive, Not Busy
One of my challenges from time to time is GETTING THINGS DONE.
I can be powerfully productive at times and at other times I am really busy but don’t seem to achieve much.
In a recent forum there were lots of people saying they were working hard but not earning anything/enough from their efforts in marketing online.
I grabbed this and I recommend you do, too.
It’s a mammoth 118 pages but it has lots of darn simple and sensible guidance on how to be more productive in a focussed and result-oriented way to reach your goals.
In addition there are a bunch of tools to really get this working for you.
It’s written by Denis Becker, the Earn 1K aA Day Guy. He makes things easy to follow and you can’t fail if you follow the steps.
If you can’t get stuff done after reading this … maybe you need to get backRead More »Get More Done : 30 Day Marketing / Productivity Plan
Cute, isn’t he?
Why is it that the phrase is to get the monkey off your back when you’ve got an outstanding issue that is hanging around but to eat the frog when you need to do the thing you don’t want to do? Maybe that’s the elephant in the room! Ok, I’ll stop mixing metaphors.
Maybe eating a frog is less unappealing than eating a monkey.
Either way, I’m in the position of having to eat something.
For the past two months I’ve been avoiding a couple of unpleasant / uninteresting / too-difficult tasks. Tasks relating to closing off my previous business. I really can’t avoid them forever, as much as the child in me wants to! They just HAVE to get done and no amount of wishing and hoping on my part will make them go away or obviate the need to do them.
So, today is the day.
Today I get to eat thatRead More »Eat That Frog – Time Management