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Tag: sales pages

12 Tips for Video Sales Pages

12 Tips for Video Sales Pages

Here are a few key tips from Ryan Deiss on what his team have found works best when implementing video sales letters.

  1. video sales letters convert well and are easier
  2. make them 12-24 minutes
  3. make them auto play
  4. don’t have controls
  5. sentences out pull bullet point presentations
  6. the higher the price the prettier he page
  7. tech and b2b might need more sophistication
  8. cold traffic suits basic plain presentation but put a logo on it
  9. simple works for cold traffic (headline, video, buy button)
  10. long works better with warm traffic (above plus text version below)
  11. borderless videos work better
  12. hide the buy button until the video nearly finished

The key message from Ryan read on ...

How To Write Great Copy

How To Write Great Copy

Writing sales-letters is not something even I relish.

My years in Advertising Copywriting served me well but in that game, our copy had to fit a space limit or, in the case of radio or TV, a time limit. So we learned to be economical with words, to make them count.

read on ...