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Tag: email

Convert Visitors To Subscribers

Convert Visitors To Subscribers

When someone visits your website and leaves, it’s a good chance that they won’t come back. Why would they if there is no compelling reason to do so? You know we all act impulsively on the web – so much so that we can quickly forget what web pages we were on a few minutes ago!

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Email Marketing Tips for Autoresponders

Email Marketing Tips for Autoresponders

email marketing, autoresponder messageWriting up a series (or even one!) email broadcasts can be challenging. What do I write? What do I say? etc etc.

Before you even start to write up your emails, ask yourself these three questions :

  1. Why am I writing anyway? What’s the purpose? What am I trying to achieve? Is it to have the reader click a link to something? To deliver content to the reader after they signed up for something? To build a relationship by following up on a conversation? Decide what your purpose in writing is and that will give you a clue as to where to start and finish. Oh, and always provide a link – to a sales page, a blog post, a website, a download or whatever. You want to train your readers to click on those links so make sure they are worthwhile.
  2. Who is your target reader? Who are you actually writing to? read on ...