Setting up an SSL certificate is not only good business, it’s essential SEO practice!
(SSL adds and extra layer of security between a browser and your website via an encrypted link)
People are becoming aware of SSL – looking for that “https” sign, either through a little green icon or a lock or some other indicator. It’s a sign of trust and security … to a degree. At the least it makes people feel that they are dealing with a site that looks after their data.