I find myself guilty of this. I start off a post as though I am in sanctimonious sermon mode. Perhaps it’s my business writing mode kicking in. Guess I’ve been a speaker and trainer longer than I was a Copywriter! Thought it might be a handy reminder for you (and me).
There’s no denying images are increasing becoming a valuable commodity in the world of digital marketing. The challenge is how to find relevant, quality images that make your posts and products stand out from the herd and avoid issues with copyright. Check out this guide from crazyegg.com – it’s one of the most thorough I’ve seen. http://blog.crazyegg.com/2014/05/13/definitive-guide-finding-images-blog-posts-content/
I am not a big user of video yet in terms of product creation or marketing. I will get into it and I came across this info from a post by Kim Castleberry and I know it will come in handy. The one I’m liking most right now and can use straight away is #10. http://premium.wpmudev.org/blog/10-youtube-video-plugins/
So I have been checking out Editorial Calendars. Every now and then I need to regroup and be more organised. That means I need to look at the systems I use (assuming of course I’m using one!) and review how effective they are. I have a couple of editorial calendars on my desktop. The problem is these are not portable and often get out of date. I could load them into Dropbox or OneDrive or Evernote but I find I don’t work well that way. I also have an editorial calendar plugin on a couple of my websites which is… Read More »Product Review: Editorial Calendar App
What can I say? Go get ‘em http://www.1stwebdesigner.com/freebies/free-fonts-2014/
It’s VERY rare for a theme to be specifically developed to meet the needs of a rather ‘niched’ market like authors. The Book-Snapper theme for WordPress has been released and clever self-publishing authors are taking advantage of it’s power and simplicity As authors (and aspiring authors) it’s not always easy to find solutions tailored to your specific needs. Well, here’s one such dilemma that you can happily cross of your list. It’s simple, yet sophisticated. Installs just like any other WordPress theme but give authors what they really need. Social media integration? Done. Want to highlight a Book Tr ailer? It’s got you covered. Need list building… Read More »Book Snapper Author Book Theme