Skip to content

How to Start

Tips to Promote Your Website

    Congratulations! You’ve completed your very own website. All your products and services are now presented to the online world. You have developed propositions and sales copy to catch your target audience’s attention. So, you have accomplished everything you should do in building up a great company web site.

    Or have you?

    Promotion is the key to online success. There are free and paid methods that you can utilize to promote your site.

    Here are ten guidelines on how to effectively promote your site:

    1. If you have started to promote your site, keep it constant. If you promote your site with persistence, it will catch your audience’s attention. Be patient.
    2. Try and experiment with each promotional method until you determine which works best for you. Free promotion is an option. There will be a process of trial and error until you find what works best.
    3. Make the most of free promotion sites. Search engines and directories can doRead More »Tips to Promote Your Website

    What Do I Need to Know To Build An Online Business?

      Forget all the hype and flamboyant promises. Here is an online business in a nutshell:

      1. you need to sell something
      2. what you sell needs to be something people want and/or need
      3. for them to buy from you they need to get to know you
      4. for them to get to know you you need a way to contact them
      5. for them to give you their details you need to have them find you

      It’s not so different to a traditional business, really.  The principles are the same and you have probably heard these lines before:

      “Nothing happens until you make a sale” (point 1)

      “People buy on emotion and purchase on logic” ie they rationalise their gut reaction (point 2)

      “People buy from people they know,Read More »What Do I Need to Know To Build An Online Business?

      The Secret of Success Online

        I love reading success stories, don’t you? Inspirational. Optimistic. Hopeful.

        I came across a post on Yaro starek’s blog I was intrigued by how his colleague had come to enjoy the success he had. I have a theory.

        When I was purely focused on bricks-and-mortar business and earning a living from that, I used to teach people starting up new businesses.  They were all starry-eyed and enthusiastic about the prospect of their future. They were excited about their product or service.  And as I glanced around the room as I was training them I could tell with a certain degree of certainty who were the ones most likely to succeed and who was going to struggle and probably not survive at all.

        One of the indicators for success was

        (a) if they had a family member who had a sucessful business and

        (b) if they had previous experienceRead More »The Secret of Success Online

        Secrets of Internet Marketing – Part 2

          How do you get to that point?

          Provide VALUE. That is, something that the reader sees as value, not what you think (which is the price or it’s free – that’s not necessarily value). It’s about giving them content. You can give things away which provide value but avoid training people to be freebie seekers or they may never buy from you

          How many times a month should you email your subscribers?

          That’s a magic question that’s hotly debated. Want to know the answer? The answer is, it doesn’t matter so long as you are consistent. If you have subscribers and you are not keeping in contact regularly, then you may as well not have them on your database. They will have forgotten you or not have a high level of recognition and trust with you. Your relationship with them is tenuous.

          Just make sure you areRead More »Secrets of Internet Marketing – Part 2

          Easy Website and Hosting All-in-One

            I’m always interested in new things. Maybe if I wasn’t I’d get more done! Anyways, I came across these guys and I’m impressed. This would really suit the people who don’t want to spend time fussing about technology and just want to get something up fast that looks very professional and best of all, can scale up when you need it to. Check it out – www.squarespace.com. It starts from $8 per month and the full deal is only $30 per month which, including hosting and a super-simple system, is pretty good value in my books. Cheers Melanie ps I’m… Read More »Easy Website and Hosting All-in-One

            How NOT To Backlink

              Getting backlinks is a key strategy for building traffic and search engine ranking.

              There are tried and tested ways to get backlinks. One of these is to comment on blog posts.

              Most people are responsible and do this in a diligent way. They choose quality websites ( the better the quality the better the backlink ‘weight’). They actually read the blog post. Then they give a related comment that contributes to the post and hence the community.

              I get tons of comments, but most of them are spam and get caught in my detectors. Here’s one that I thought worthy of using as an example because it was a bit different to the rest:

              It’s so hard to get backlinks these days, honestly i need a backlink by comments on your blog / forums or guestbook to make my website appear in search engine. I am getting desperate Now! I know you’ll laugh while readingRead More »How NOT To Backlink