Blogging

Business Owners – Are You Blogging?

Do you run a small business? The topic of ‘blogging for business owners’ may just be the world that you want to be a part of.

Blogging is a great way to get the word out to consumers about your product or service, generate leads and it can even be useful for inspiring employee loyalty and helping you keep your workers at peak morale. If you are looking for a way to take your business to the next level, consider what starting a blog might be able to do for you.

Blogging for business owners has a lot in common with all other types of blogging, but it has its own unique pitfalls and strengths.

The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging adventure. It can be all to easy to get sidetracked, especially if you are justRead More »Business Owners – Are You Blogging?

Writer’s Block: How To Put It Behind You

From time to time, I get writers block. For some reason, the ideas simply don’t come. There I sit just staring at the screen……..nothing happening. Or I just write something, delete it, write something else, delete it again. I suppose anyone who writes will get writers block at some point. Here are ways I manage to break through writers block. Change the Method If you work on your computer most of the time, use a pen and paper instead. Try moving to a different desk. Just write down some words, any words or brief ideas. By changing scenery and a… Read More »Writer’s Block: How To Put It Behind You

Can You Speed-Write? How Fast Can You Write?

One thing you can be sure of when it comes to having any presence online: you need lots of content over time. Now some of that content can be audio or video or graphical images. Most of it though, will be text. That means words. And plenty of them. Website copy, sales copy, eBooks, Reports, Blog Posts, Articles, Social Media posts and so it goes on. There is a way to learn to write faster so you can get more produced. Know what you are going to write about ahead of time. This is where a content or editorial calendar… Read More »Can You Speed-Write? How Fast Can You Write?

Marketing To The Calendar

I was just looking at a National Days Calendar.

Who makes these up?

Seriously?!

There are some that have a worthwhile purpose. They serve to remind us of the importance of certain things, people or events. But National Dress Up Your Pets Day? I guess some just serve to remind us to have fun!

The question for a marketer is, how many of these dates do you include in your marketing calendar?

You do have a marketing, plan and calendar, yes? You know, that slim document that tells you what you’ll promote and how throughout the year.

New Year’s Day, Easter, Mothers Day etc are all common events that can inform your marketing. Ever heard of Cyber Monday? Knowing that it occurs gives you a milestone. If you want to promote a product for say Black Friday, you will need to have a chart of events that need to happen beforehand to be ableRead More »Marketing To The Calendar

Setting Up Your Blog: First Steps

Signing up at Blogger or installing a blog on your website is not that difficult. Getting it set up right from the get go is very important. Here’s some great advice: http://www.incomediary.com/day-one-blog

Traffic: A Lesson in How Important it is.

On a recent road trip I came across a crystal clear real-life example of the importance of having traffic coming to your online properties. The story of two garages, directly opposite each other, while driving through Buhladelah. Moral of the story? No matter how pretty or flash your online space is, if no-one gets to see it, it may as well not be there! http://www.youtube.com/watch?feature=player_embedded&v=h2D7QSPdS2w