I’ve just been going through my files and found a bunch of product I had created … and forgot about!
IN thinking about my content I also realised I pretty much don’t follow my own advice, embarrassingly enough.
When I reflect on what I produce I use it maybe one o three times each in different platforms. Usually it will be a blog post and maybe I’ll then repurpose that as a tweet or a Facebook post and perhaps a graphic for Pinterest.
My reflection also made me realise I’d abandoned my editorial calendar and had taken to spontaneous posting both in terms of content and timing.
So, I am starting to think about reinstituting my editorial calendar as well as building into it a repurposing checklist. Of course, I won’t just think about it, I will schedule in to do it … soon!