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Tag: marketing

Creating a Sense of Urgency as a Sales Tactic

Creating a Sense of Urgency as a Sales Tactic

When it comes to making more sales adding a sense of urgency can make all the difference. In this world of rapid attention spans and fleeting visitors, you need to grab your visitors eyeballs – fast.

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30 Days to Sizzling Author Website Traffic

30 Days to Sizzling Author Website Traffic

Being an author and marketing are often mutually exclusive activities.

Not unusual.

Authors are writers and that puts them in the creative camp.  Their heart is in weaving words to tell a story. To let the voices that inhabit their soul to speak through and enchant the page. To express themselves through the power of writing. The focus is internal.

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How I Can Improve My Affiliate Marketing Results

How I Can Improve My Affiliate Marketing Results

Affiliate marketing turns out not to be the crock I thought it was. I guess that’s a typical response: when things don’t work out as expected we blame the thing that we can’t conquer. Ok. I am inclined to!

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How to Create a Marketing Funnel

How to Create a Marketing Funnel

I’ve written about putting together a sales funnel before. It is a really super easy system. Seriously. But putting it together does take time and yet the beauty of it is that once it is up and working, you rarely have to touch it again other than keep pointing traffic to it.

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Marketing To The Calendar

Marketing To The Calendar

I was just looking at a National Days Calendar.

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Who makes these up?

Seriously?!

There are some that have a worthwhile purpose. They serve to remind us of the importance of certain things, people or events. But National Dress Up Your Pets Day? I guess some just serve to remind us to have fun!

The question for a marketer is, how many of these dates do you include in your marketing calendar?

You do have a marketing, plan and calendar, yes? You know, that slim document that tells you what you’ll promote and how throughout the year.

New Year’s Day, Easter, Mothers Day etc are all common events that can inform your marketing. Ever heard of Cyber Monday? Knowing that it occurs gives you a milestone. If you want to promote a product for say Black Friday, you will need to have a chart of events that need to happen beforehand to be able read on ...

Plan Your Business Marketing

Plan Your Business Marketing

Marketing is something we know we need to do but sometimes it falls behind all the other stuff, like tidying up the website, getting sales material written, blogging, preparing content etc.

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