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Creating a Download People Will Use

    Getting new leads by offering a free product for prospects to download in return for their email address usually involves a PDF download. More often than not these are pretty forgettable and frequently not valued. At worst your report will collect digital dust as soon as your prospect downloads it. A way to engage prospects more with your offer is to make the download a more useful and practical tool rather than simply an information report. Or, offer the report and provide the tool as an unannounced bonus. What sort of tools might we be talking about? Here’re a few… Read More »Creating a Download People Will Use