Red Hot Internet Marketing

… online business for the rest of us

How To Write Your Book: Eat An Elephant (Pt 1)

“They” always say that to eat an elephant, take one bite at a time.

Whoever eats elephants anyway?

The principle holds true, though. If you have a big hairy task in front of you that seems onerous and huge, start somewhere and start small.

So it is with writing a  book.

1-day-ill-write-a-book Here’s a method for getting it done in a relatively painless manner.

  1. Decide on your overall theme or overriding topic
  2. Break that up into a series of smaller themes or sub-topics
  3. Pick one sub-topic you know enough about or research one to gather information
  4. Write 10 – 20 pages on that sub-topic. That’s 3000-6000 words, give or take. Oh, and try to write it in ONE sitting. Clear your desk, your mind and your computer screen. Dedicate 2-4 hours to complete the task uninterrupted. Kick procrastination and distractions away. “Just Do It!”.
  5. Congratulations. Now, if you want to profit from that effort, you need to spend up to an hour putting together a sales page to promote that chapter.
  6. Decide on a price for the ‘report’, say between $7 and $10
  7. Let people know that only the first 10 buyers will get a copy at this price.
  8. Promote your product and send people to your sales page, let them buy the report and make sure you get their name and email. Also make sure the buyer goes onto a customer list in your autoresponder system.
  9. When the first ten people have bought, close the offer and don’t accept more sales.

At this point, you have one chapter of your book written; you have ten people added to your customer list and you hopefully have some pent up demand from those who missed out.

That’s not the end of it at all. Head back for the next instalment where the clever plan becomes evident!

PinterestShare

How To Get Content For Your Blog

I love simplicity.The concept of a blog is simple.

Some idea or topic or event stimulates your thinking.

You put your thoughts ‘out there’ and you’ve posted a blog entry.

Yet writing a blog, consistently, seems to be anything but simple.

write blog post, we can do it

I’ve come across a lot of ideas for making the task easier and this is one of those “keeper” ideas from Victoria Pinchon (Forbes magazine)

Victoria espouses a routine process for being able to be such a prolific blogger. Here is her plan:

1. Work out what you want to blog about – a keyword phrase or topic if you will.

2. Plug that phrase into your search engine of choice. You can filter your search by only choosing blogs or news items or restricting the recency to the last week, last month etc.

3. As you cruise the search results, something will catch your eye. It might be a statement or an idea.  Now you can start writing …

4. Take that ‘discovery’ and in less than 200 words work out what the problem is for your readers. (Ideally this relates to a solution your product or service can provide).

5. Segue the problem into a solution you can offer.

6. Finish your post with a call to action – take this e-course, read this other article, buy this product, whatever.

7. Add an image (make sure you use it legitimately)

8. Add tags to your post that relate to your keywords and article

9. Set your publish date

10. Publish!

For the entire article by Victoria, head over here.  http://www.forbes.com/sites/shenegotiates/2012/01/10/how-to-create-a-great-blog-post-in-less-than-an-hour-2/

 

PinterestShare

How To Write Better

Ok so here’s the deal. I’m checking out this new gizmo to really motivate the writing habit.

See, people on forums and blogs that I read are invariably fessing up about the fact that they know they have to write / love to write / want to write but just don’t do it. For whatever reason.

It could be that ‘blank sheet = blank mind’ kind of thing.

Or maybe they have so many ideas popping into their head they don’t know where to start.

For some it’s a matter of not feeling worthy ‘but so many people have written about this before and so much better, what have I got to contribute, who’d want to hear me say it” or some other variation of self doubt.

The whole point being that either people then procrastinate before actually getting the writing done (if they do) or they have a go a frustrate themselves in the process from editing in their head before even getting anything on paper.

Well, I suffer from those afflictions as well. And on one particular blog (robertplank.com) a commentator made reference to this thing called "Write or Die".  There was no reference to it other than she used it.

So, what do you do when you want to find out something?

Yep, I Googled it. And up popped Dr Wicked’s writeordie.com website.

Here’s the thing. What you do is you set how many words you want to write and in what time frame you want to write it in and then set the consequences of not achieving those targets. Up pops a new page with a blank space for you to start writing.

Once done you just copy and paste to wherever you want to post that – a blog, a forum, an article directory, your word processor on your pc – you decide.

The magic is in the mental game.

Because you are aware you are ‘under the clock’ then you do tend to just get stuff on paper. It may be brilliant or it may not be your best work. It may even be drivel. But at least you are writing.

So if you are one of those people who struggle with actually getting things done when it comes to filling in blank space with words, then get over to writeordie.com. There’s an online version and a desktop option as well.

And you’ll just have to find out for yourself if you don’t get done what you said you’d get done ….

ps I wrote 419 words in 11 minutes! And now you are reading it! Mission accomplished!

PinterestShare

14 Ideas to Write About on Your Blog

MP900426646

There are times when you just sit in front of your keyboard and wonder ‘What the heck am I going to write about today?!?!?!?”

Often we do that because we are looking for that one inspirational idea. Well, don’t wait for inspiration, that’s one of the causes of writer’s block (and empty blogs!)

If you have a product or business blog then you’ll have lots of ideas on what to write about … product reviews, new products or services, case studies, how to use your product or services and so on.

If you write a personal blog then you sometimes get stuck for ideas. WordPress are running a challenge in 2011 to encourage people to post more often.  On their site they have some cool ideas and advice. Here are at least 14 things you can blog about:

http://dailypost.wordpress.com/2011-topic-list/

If you search through their blog posts, you’ll find a LOT more ideas to write about, like “describe what your laughter sounds like?

What I love about these ideas is that they require no preparation and some do test your thinking!

Ok, champ, so when iis your next blog post and how often will you post?

PinterestShare

Bad Behavior has blocked 126 access attempts in the last 7 days.

Content Protected Using Blog Protector By: PcDrome.