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Category: Business

Branding Basics 101 – A Starter

Branding Basics 101 – A Starter

Branding is about how people remember you. It’s how you stand out amongst all the white noise spilling over people’s days.

A metaphor always helps to bring clarity to any writing so let’s go with this one.

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The Only Three Things You Need To Do

The Only Three Things You Need To Do

As an internet marketer it is soooo easy to get distracted.

  • Bright shiny objects – things that grab your attention and before yo know you’ve lost an hour clicking link after link.
  • The web itself – you end up following so many rabbit holes that your entire day can disappear before your eyes.
  • Ideas – everyone often has lots of ideas and we get so excited we chase them down before assessing if they are relevant or viable.
  • Include your favourite time waster here.

Here’s the thing. There are only three outcomes you need to focus on during your working days. (If you’re not working you’re planning, right?) Once you finish concentrating on those three things you can surf or social media to your hearts content. What are the three things. LOT.

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Is Your Business a Hobby?

Is Your Business a Hobby?

Nothing happens without a sale” isn’t quite true.

A lot happens to get a sale.

The first thing being, you need something to sell. If you don’t have something to sell and offered for sale then you don’t have a business, you have a hobby.

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Creating a Sense of Urgency as a Sales Tactic

Creating a Sense of Urgency as a Sales Tactic

When it comes to making more sales adding a sense of urgency can make all the difference. In this world of rapid attention spans and fleeting visitors, you need to grab your visitors eyeballs – fast.

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Outsource Your eBook Writing

Outsource Your eBook Writing

I’m a writer.

I prefer to write my own eBooks. And I hate to burst your bubble, I don’t do it all the time. Not everyone who produces an ebook writes their own. Because you’re not experienced in a specific subject, doesn’t mean you can’t create an ebook.

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Starting a Digital Business

Starting a Digital Business

Plug “How to Make Money Online” into a search engine and you’ll get more than 160 million results. It’s becoming much more common for people to look to the internet as a way of making a living. Research tells us that the traditional model of master-servant employment relationships are breaking down and being an independent worker is a growing segment of the workforce.

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How To Swipe The Best Material

How To Swipe The Best Material

When I started in Advertising as a Copywriter many moons ago I was advised by a very sage mentor in the game to swipe everything I saw that caught my eye. I was horrified. I mean, that’s stealing, right? Wrong. The idea is not to swipe and use as is – that IS stealing. What you do is swipe and learn.

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Generating Leads Online – 42 Ways

Generating Leads Online – 42 Ways

If you have any kind of business online, you want traffic. The kind of traffic that passes, slows and steps right in. Once they’re in, it’s up to you to encourage them to buy. Getting that traffic is critical in the starting-out stage of running an online business. Keeping it also important. Kicking it up a notch when things start to slow is also key.

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