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Branding Basics 101 – A Starter

    Branding is about how people remember you. It’s how you stand out amongst all the white noise spilling over people’s days. A metaphor always helps to bring clarity to any writing so let’s go with this one. Think about a hummingbird. They’re very small, unique, colourful and can hold a sustained hovering flight position while drinking nectar. They’re synonymous with wonder, beauty and specialness – all positive attributes. They are so prized that a hummingbird is often used as a symbol. Now, think about a vulture. Vultures are large and ugly with their bald heads, craggy stoop and angry frown. They… Read More »Branding Basics 101 – A Starter

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    The Only Three Things You Need To Do

      As an internet marketer it is soooo easy to get distracted. Bright shiny objects – things that grab your attention and before yo know you’ve lost an hour clicking link after link. The web itself – you end up following so many rabbit holes that your entire day can disappear before your eyes. Ideas – everyone often has lots of ideas and we get so excited we chase them down before assessing if they are relevant or viable. Include your favourite time waster here. Here’s the thing. There are only three outcomes you need to focus on during your working… Read More »The Only Three Things You Need To Do

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      Is Your Business a Hobby?

        “Nothing happens without a sale” isn’t quite true. A lot happens to get a sale. The first thing being, you need something to sell. If you don’t have something to sell and offered for sale then you don’t have a business, you have a hobby. So, ask yourself – “where are my buy buttons?” Can’t find them? Maybe you don’t have a business after all. Now if you are literally just starting out then you might be excused – just make sure you don’t fall into the perpetual student syndrome. A buy button could be a digital or a physical… Read More »Is Your Business a Hobby?


        Creating a Sense of Urgency as a Sales Tactic

          When it comes to making more sales adding a sense of urgency can make all the difference. In this world of rapid attention spans and fleeting visitors, you need to grab your visitors eyeballs – fast. Creating that sense of urgency keeps visitors where you need them for a bit longer and that gives you more time to get your message across. Obviously there are many more elements to making sales than simply adding a sense of urgency, but it’s a tool every marketer can employ and if done right has the potential to increase sales. It’s like impulse buying Most things that we buy, we buy on impulse. We buy… Read More »Creating a Sense of Urgency as a Sales Tactic


          Outsource Your eBook Writing

            I’m a writer. I prefer to write my own eBooks. And I hate to burst your bubble, I don’t do it all the time. Not everyone who produces an ebook writes their own. Because you’re not experienced in a specific subject, doesn’t mean you can’t create an ebook. Get someone with experience to write it for you! That someone would be a writer or freelance writer or ghost writer. eBooks are the ideal digital product that you can sell again and again with no overheads or delivery costs and for which people are often willing to pay. They enable you to earn passive income and possibly achieve financial freedom.… Read More »Outsource Your eBook Writing

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            Starting a Digital Business

              Plug “How to Make Money Online” into a search engine and you’ll get more than 160 million results. It’s becoming much more common for people to look to the internet as a way of making a living. Research tells us that the traditional model of master-servant employment relationships are breaking down and being an independent worker is a growing segment of the workforce. Internet marketing has exploded over recent years and is now mainstream. Corporations large and small have embraced it and independent operators are often innovators in the field even though they have much smaller budgets. If you’re looking to generate… Read More »Starting a Digital Business