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5 Keys to Launching Your Information Product

5 Keys to Launching Your Information Product


Product Launches are all about building desire and momentum. They are about letting the marketplace know ahead of time when a product will be available for sale. The idea behind it is to increase anticipation and hence a greater uptake of the final offer – more awareness, more prospects, more sales by the time the product is available it is expected to produce a small (or large) explosion of interest based on pent-up demand.

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