I’m often asked by people who are new to internet marketing or marketing online about how they can get information to  learn about the field. It’s a big space and there sure is a lot to learn. Unfortunately most people think of IM as the business rather than IM being a vehicle for building the business. It’s a bit like saying, how much should I spend on a car to drive around and sell my widgets to potential buyers?  They focus on the car rather than the widgets.

I digress.

I’m surprised by how many people want to ‘get into internet marketing’ and simultaneously don’t want to spend any money. Now it’s perfectly possible to spend absolutely no money and make money online. Difficult but not impossible. For instance you don’t need an internet connection – you could use the pc at your local library. You don’t need a hosting account, a domain name or a website – you can use free solutions like wordpress, blogger or squidoo.. You don’t need to buy products, you can sell other people’s or make your own. You don’t need a merchant account – you can use PayPal. So it IS possible to run an internet business for free. Continue reading →