Red Hot Internet Marketing

… online business for the rest of us

Tag Archives: internet marketing

Online Business: Spin The Plates

Something you have to work out when you start in internet marketing is how you sort out the minefields of information and decide which ballpark you want to play in.

If you scan through my categories list you’ll get an appreciation  for the many different ways you can create a presence online and earn an income through one or a combination of methods.

If you are building a business, it pays to understand what each one of these areas is and does. But don’t get caught up trying them all – you’ll be doomed to failure.

The trick is to choose one that may suit your capabilities and develop it to the point where you are employing the techniques to best effect and have started to generate an income. Then build it so it continues to generate with little extra effort before moving on to the next method.

Remember the circus and the guy who’d spin all those plates? He’d get one spinning before starting the next, then get that going before starting the next. Then he’d run back to keep the first ne spinning. And so it went on. That’s how to build your business. get one spinning and earning before starting to spin another. Then as you build that one, go back to the first one from time to time to keep it spinning.

PinterestShare

What Do I Need to Know To Build An Online Business?

Forget all the hype and flamboyant promises. Here is an online business in a nutshell:

  1. you need to sell something
  2. what you sell needs to be something people want and/or need
  3. for them to buy from you they need to get to know you
  4. for them to get to know you you need a way to contact them
  5. for them to give you their details you need to have them find you

It’s not so different to a traditional business, really.  The principles are the same and you have probably heard these lines before:

“Nothing happens until you make a sale” (point 1)

“People buy on emotion and purchase on logic” ie they rationalise their gut reaction (point 2)

“People buy from people they know, like and trust”  (point 3-5)

So, fill in the blanks for yourself:

  1. what can you sell? j0433165
      • services, courses, information, products
      • will you create them, have them created or
      • sell someone else’s?
  2. how do you know people want or need what you have to sell?
      • what market research have you done?
      • have you been on relevant forums to watch what people are struggling with?
      • have you asked people you already know?
      • have you worked out appropriate keywords and checked them out
  3. have you got an autoresponder?
      • is it setup and loaded
      • is it flexible enough to send one-off broadcasts
      • can you easily read replies and respond to people asking questions or commenting?
  4. where can I sign up?
      • for each service or product you are go9ing to sell
      • do you have optin pages (landing pages)
      • do you have your autoresponder script included
      • what are you offering to the subscriber in return for their contact details?
      • have you got a thank you and/or download page or are you sending the gift in the autoresponder?
  5. how will they find you?
      • will you write a swag of articles on the topic of your sales item and submit them to ezine directories with a call to action and back-link?
      • will you jump on relevant forums, get known by being helpful and then include a signature to your optin page?
      • will you join forces with someone else in a complimentary area and make the offer to their database of people?
      • will you run some teleseminars or webinars to demonstrate your stuff and build credibility
      • do you have your optin page on things like business cards, brochures and the like if these are relevant to you?
      • are you going to use FaceBook or Twitter or other social media to educate and inform people and lead them to your optin?

That’s it, in a nutshell.

Be open. Be honest. Avoid the hype and follow good marketing practice.

Make a decision on one thing and stick to it. Don’t switch and continually  chase rabbits down holes – you might find you are leaving the money on the table right under your nose.

PinterestShare

Secrets of Online Marketing – Part 1

There are lots of people who have been working at online marketing (aka internet marketing) and have become jaded by the stories they hear of fabulous riches lying just at the end of your mouse making money while you sleep or play in the sun in Acapulco. 

020416_1442_0018_nsmsHow true is it that people actually make a good living let alone a millionaire lifestyle from marketing on the internet?

The secret seems to be that yes, it does happen. But just like every copy boy can not become Rupert Murdoch or every every country girl become a Governor General like Quentin Bryce, not every person on the internet can make it to the top of the earning pyramid.

What can you do to even get half-way or quarter way up the pyramid?

Do what they do. Know what they know. Model others who are more successful.

What successful online entrepreneur’s understand is this : they know where the money is.

The money is in the list.

Yes, you’ve heard it before, but how much of your time is actually spent directly focussing on the list – building it and nurturing it?

If your answer is 80% then the ideal outcome you might experience could include:

  • your readers open your emails without even looking at the subject line;
  • they click on your links without worrying about the message;
  • they buy your products without reading your sales copy

If they do that, that’s when you are sure they KNOW, LIKE and TRUST you.

And that’s what building and nurturing a list is about – getting people to know like and trust you more than they do all the other people they hear from.

How do you get to that point?

Good question. That’s what we’re going to find out tomorrow.

Make sure you pop back – I’m going to give you EXACTLY what you need to do right now to get moving and build your list successfully.

See you then!

PinterestShare

Bad Behavior has blocked 126 access attempts in the last 7 days.

Content Protected Using Blog Protector By: PcDrome.