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Branding Basics 101 – A Starter

    Branding is about how people remember you. It’s how you stand out amongst all the white noise spilling over people’s days. A metaphor always helps to bring clarity to any writing so let’s go with this one. Think about a hummingbird. They’re very small, unique, colourful and can hold a sustained hovering flight position while drinking nectar. They’re synonymous with wonder, beauty and specialness – all positive attributes. They are so prized that a hummingbird is often used as a symbol. Now, think about a vulture. Vultures are large and ugly with their bald heads, craggy stoop and angry frown. They… Read More »Branding Basics 101 – A Starter