Another recent tip from Ryan Deiss. He ad his team checked the price sensitivity of on of their products. They tested the product sales at $197 and at $97. They found that they had a 3 times better conversion at the lower price. <\/p>\n
More interestingly, they then tested $197 against 2 payments of $97. Again they found the payment plan outranked sales for the full price by a factor of 3!<\/p>\n
That\u2019s pretty interesting stuff.<\/p>\n
So test your product pricing. If you\u2019re offering $97 try two payment of $47 instead. If you;re charging $97, test another price point.<\/p>\n
In these shaky financial times we live in, you need to maximise sales and testing your elasticity is a valuable exercise.<\/p>\n","protected":false},"excerpt":{"rendered":"
Another recent tip from Ryan Deiss. He ad his team checked the price sensitivity of on of their products. They tested the product sales at $197 and at $97. They found that they had a 3 times better conversion at the lower price. More interestingly, they then tested $197 against 2 payments of $97. Again… Read More »Are You Testing Price Sensitivity?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[41,1],"tags":[143,139,144],"class_list":["post-430","post","type-post","status-publish","format-standard","hentry","category-business","category-general","tag-pricing","tag-ryan-deiss","tag-split-testing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3M6th-6W","_links":{"self":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=430"}],"version-history":[{"count":0,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/430\/revisions"}],"wp:attachment":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}