{"id":410,"date":"2014-04-01T06:50:33","date_gmt":"2014-03-31T20:50:33","guid":{"rendered":"http:\/\/redhotinternetmarketing.com\/blog\/what-do-i-need-to-know-to-build-an-online-business\/"},"modified":"2017-04-28T12:34:43","modified_gmt":"2017-04-28T02:34:43","slug":"what-do-i-need-to-know-to-build-an-online-business","status":"publish","type":"post","link":"https:\/\/redhotinternetmarketing.com\/blog\/what-do-i-need-to-know-to-build-an-online-business\/","title":{"rendered":"What Do I Need to Know To Build An Online Business?"},"content":{"rendered":"<p>Forget all the hype and flamboyant promises. Here is <strong>an online business in a nutshell<\/strong>:<\/p>\n<ol>\n<li>you need to sell something <\/li>\n<li>what you sell needs to be something people want and\/or need <\/li>\n<li>for them to buy from you they need to get to know you <\/li>\n<li>for them to get to know you you need a way to contact them <\/li>\n<li>for them to give you their details you need to have them find you <\/li>\n<\/ol>\n<p>It\u2019s not so different to a traditional business, really.&#160; The principles are the same and you have probably heard these lines before:<\/p>\n<p>\u201cNothing happens until you make a sale\u201d (point 1)<\/p>\n<p>\u201cPeople buy on emotion and purchase on logic\u201d ie they rationalise their gut reaction (point 2)<\/p>\n<p>\u201cPeople buy from people they know,<!--more--> like and trust\u201d&#160; (point 3-5)<\/p>\n<p>So, fill in the blanks for yourself:<\/p>\n<ol>\n<li><strong>what can you sell? <a href=\"https:\/\/i0.wp.com\/redhotinternetmarketing.com\/blog\/wp-content\/uploads\/2011\/07\/j0433165.jpg\"><strong><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"border-right-width: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; margin-left: 0px; border-left-width: 0px; margin-right: 0px\" title=\"j0433165\" border=\"0\" alt=\"j0433165\" align=\"right\" src=\"https:\/\/i0.wp.com\/redhotinternetmarketing.com\/blog\/wp-content\/uploads\/2011\/07\/j0433165_thumb.jpg?resize=240%2C180\" width=\"240\" height=\"180\" \/><\/strong><\/a><\/strong>\n<ol>\n<ul>\n<li>services, courses, information, products <\/li>\n<li>will you create them, have them created or <\/li>\n<li>sell someone else\u2019s? <\/li>\n<\/ul>\n<\/ol>\n<\/li>\n<li><strong>how do you know people want or need what you have to sell?<\/strong>\n<ul>\n<ul>\n<li>what market research have you done? <\/li>\n<li>have you been on relevant forums to watch what people are struggling with? <\/li>\n<li>have you asked people you already know? <\/li>\n<li>have you worked out appropriate keywords and checked them out <\/li>\n<\/ul>\n<\/ul>\n<\/li>\n<li><strong>have you got an autoresponder?<\/strong>\n<ol>\n<ul>\n<li>is it setup and loaded <\/li>\n<li>is it flexible enough to send one-off broadcasts <\/li>\n<li>can you easily read replies and respond to people asking questions or commenting? <\/li>\n<\/ul>\n<\/ol>\n<\/li>\n<li><strong>where can I sign up?<\/strong>\n<ul>\n<ul>\n<li>for each service or product you are go9ing to sell <\/li>\n<li>do you have optin pages (landing pages) <\/li>\n<li>do you have your autoresponder script included <\/li>\n<li>what are you offering to the subscriber in return for their contact details? <\/li>\n<li>have you got a thank you and\/or download page or are you sending the gift in the autoresponder? <\/li>\n<\/ul>\n<\/ul>\n<\/li>\n<li><strong>how will they find you?<\/strong>\n<ol>\n<ul>\n<li>will you write a swag of articles on the topic of your sales item and submit them to ezine directories with a call to action and back-link? <\/li>\n<li>will you jump on relevant forums, get known by being helpful and then include a signature to your optin page? <\/li>\n<li>will you join forces with someone else in a complimentary area and make the offer to their database of people? <\/li>\n<li>will you run some teleseminars or webinars to demonstrate your stuff and build credibility <\/li>\n<li>do you have your optin page on things like business cards, brochures and the like if these are relevant to you? <\/li>\n<li>are you going to use FaceBook or Twitter or other social media to educate and inform people and lead them to your optin? <\/li>\n<\/ul>\n<\/ol>\n<\/li>\n<\/ol>\n<p>That\u2019s it, in a nutshell.<\/p>\n<p>Be open. Be honest. Avoid the hype and follow good marketing practice.<\/p>\n<p>Make a decision on one thing and stick to it. Don\u2019t switch and continually&#160; chase rabbits down holes \u2013 you might find you are leaving the money on the table right under your nose.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forget all the hype and flamboyant promises. Here is an online business in a nutshell: you need to sell something what you sell needs to be something people want and\/or need for them to buy from you they need to get to know you for them to get to know you you need a way&hellip;&nbsp;<a href=\"https:\/\/redhotinternetmarketing.com\/blog\/what-do-i-need-to-know-to-build-an-online-business\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">What Do I Need to Know To Build An Online Business?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[41,5],"tags":[131,132,13,73],"class_list":["post-410","post","type-post","status-publish","format-standard","hentry","category-business","category-how-to-start","tag-getting-started-online","tag-how-do-i","tag-internet-marketing","tag-online-marketing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3M6th-6C","_links":{"self":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=410"}],"version-history":[{"count":0,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/410\/revisions"}],"wp:attachment":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}