Email course are an ideal way to encourage people to subscribe to you and receive something of real value. Simply set up a series of emails covering a particular topic within your area of expertise.\u00a0 Easy. Cheap. Effective.<\/p>\n
All you need is a way of getting emails out on a schedule. You can use your own mail program like Outlook but a more business-like approach is to set up an autoresponder service such as MailChimp<\/a>. MailChimp <\/a>is initially free (within limits) and then has a competitive monthly fee. Other systems such as aWeber <\/a>will give you a trial period then charge a monthly fee. Most fees depend on the size of your subscriber database ie how many emails are sent out on your list.<\/p>\n 1. Create a list for the course<\/p>\n 2. Write the emails for the series<\/p>\n 3. Set up each email according to the schedule<\/p>\n 4.\u00a0 Create an opt-in form on your landing page or website<\/p>\n 5. Promote the course as available and feed people to your landing page<\/p>\n <\/p>\n Once people have signed up, the process is totally automatic.<\/p>\n <\/p>\n – A 14 day challenge to achieve something \u2013 include daily actions to be done<\/p>\n – 10 top tips, each one delivered daily<\/p>\n – Daily or weekly quotes or messages of inspiration<\/p>\n – A short course to get a result eg write a resume<\/p>\n Think about what potential customers might need to learn or do and make sure it is a deliverable series of content that has real value \u2013 you\u2019re building a relationship here.<\/p>\n <\/p>\n Email courses are wonderful for building relationships. By repeated contact in delivering the course not only do the prospects get the content you promised but they see your name and become accustomed to opening your emails.\u00a0 Another side benefit is that someone is more likely to sign up for a course with a genuine email address rather than one they might use just for quick downloads.<\/p>\n <\/p>\n <\/p>\n Go to it!<\/p>\n","protected":false},"excerpt":{"rendered":"Steps to Create an Email Course<\/h1>\n
What To Include in an eCourse?<\/h1>\n
How to Create your Email Course<\/h1>\n
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