{"id":3432,"date":"2017-06-17T05:01:35","date_gmt":"2017-06-16T19:01:35","guid":{"rendered":"http:\/\/redhotinternetmarketing.com\/blog\/?p=3432"},"modified":"2017-06-17T05:19:02","modified_gmt":"2017-06-16T19:19:02","slug":"latest-seo-learning-2017","status":"publish","type":"post","link":"https:\/\/redhotinternetmarketing.com\/blog\/latest-seo-learning-2017\/","title":{"rendered":"Latest SEO Learning in 2017"},"content":{"rendered":"<p>So, Ive been knee-deep in prepping to migrate and upgrade an old site. As always happens when you start one thing in tech-land, a bunch of other item popped up demanding attention.<\/p>\n<p>First it was updating WP itself along with its associated plugins and themes. Then an enforced trip to Google Webmaster tools which I&#8217;d not\u00a0looked at for a while highlighted a few issues such as soft-404s and other errors. &#8220;Well, may as well fix &#8217;em while I&#8217;m here&#8221; I thought. So, I did. (I may have been better being disciplened and pencilling those tasks for later while I continued with job number 1).<\/p>\n<p>Another push command to re-verify my site led me to Google Analytics &#8211; which again popped up a couple of things needing attention.<\/p>\n<p>At this point, any non-self-hosted website option was looking good! Managing the back-end of a site is something most of us don&#8217;t think much about but it&#8217;s necessary and if you do things right can mean a lift in rankings and user experience.<\/p>\n<p>Learning more about SEO and implementing the available tools is something that should be on every website owners list &#8211; even if you have a support person doing that for you.<\/p>\n<p>In my travels I came upon a couple of resources that I&#8217;ve pegged for further reading.<\/p>\n<p>Here are two useful sites I found.<\/p>\n<ul>\n<li><a href=\"https:\/\/yoast.com\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener\">Yoast&#8217;s very own tips and techniques<\/a><\/li>\n<li><a href=\"https:\/\/www.hobo-web.co.uk\/seo-tutorial\/\" target=\"_blank\" rel=\"noopener\">Hobo&#8217;s nifty tutorial on SEO for beginners<\/a><\/li>\n<li><a href=\"https:\/\/www.hobo-web.co.uk\/duplicate-content-problems\/\" target=\"_blank\" rel=\"noopener\">as well as their useful advice on Duplicate Content<\/a><\/li>\n<\/ul>\n<p>Prefer a cheatsheet? Try these&#8230;<\/p>\n<ul>\n<li><a href=\"https:\/\/d2eeipcrcdle6.cloudfront.net\/seo-cheat-sheet.pdf\" target=\"_blank\" rel=\"noopener\">Moz&#8217;s SEO Cheatsheet<\/a><\/li>\n<li><a href=\"https:\/\/blog.testlodge.com\/seo-checklist-for-developers-testers-cheat-sheet\/\" target=\"_blank\" rel=\"noopener\">Testlodge have great SEO Infographic<\/a><\/li>\n<li><a href=\"http:\/\/neilpatel.com\/blog\/the-on-page-seo-cheat-sheet\/\" target=\"_blank\" rel=\"noopener\">Neil Patel covers On-Page SEO well<\/a><\/li>\n<\/ul>\n<p>How about an SEO Checklist instead to run through and tick off?<\/p>\n<ul>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/seo-checklist-website-owners-updated-beyond\/163767\/\" target=\"_blank\" rel=\"noopener\">SEJ have an easy-to-follow listing<\/a><\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/seo-checklist\/\" target=\"_blank\" rel=\"noopener\">Bit more detail? &#8211; try Bruce Clay&#8217;s<\/a><\/li>\n<li><a href=\"https:\/\/www.clickminded.com\/seo-checklist\/\" target=\"_blank\" rel=\"noopener\">Step by step SEO by Clickminded<\/a><\/li>\n<\/ul>\n<p>These will be a great start to brush up on my knowledge and I will schedule diary time to go back into my sites and tweak things.<\/p>\n<p>If you have been focused on content with only a cursory glance at SEO then why not join me in refreshing and actioning some steps that will help Google help you?<\/p>\n<p>Happy SEOing!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, Ive been knee-deep in prepping to migrate and upgrade an old site. As always happens when you start one thing in tech-land, a bunch of other item popped up demanding attention. First it was updating WP itself along with its associated plugins and themes. Then an enforced trip to Google Webmaster tools which I&#8217;d&hellip;&nbsp;<a href=\"https:\/\/redhotinternetmarketing.com\/blog\/latest-seo-learning-2017\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Latest SEO Learning in 2017<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":3433,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[29],"tags":[32,2997],"class_list":["post-3432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engines","tag-seo","tag-seo-for-beginners"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/redhotinternetmarketing.com\/blog\/wp-content\/uploads\/2017\/06\/seo-1906465_1280.png?fit=1280%2C611&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3M6th-Tm","_links":{"self":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/3432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=3432"}],"version-history":[{"count":0,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/3432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/media\/3433"}],"wp:attachment":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=3432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=3432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=3432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}