{"id":326,"date":"2014-03-27T06:47:06","date_gmt":"2014-03-26T20:47:06","guid":{"rendered":"http:\/\/redhotinternetmarketing.com\/blog\/secrets-of-internet-marketing-part-2\/"},"modified":"2017-04-28T12:38:40","modified_gmt":"2017-04-28T02:38:40","slug":"secrets-of-internet-marketing-part-2","status":"publish","type":"post","link":"https:\/\/redhotinternetmarketing.com\/blog\/secrets-of-internet-marketing-part-2\/","title":{"rendered":"Secrets of Internet Marketing &#8211; Part 2"},"content":{"rendered":"<p>How do you get to that point?<\/p>\n<p>Provide VALUE. That is, something that the reader sees as value, not what you think (which is the price or it\u2019s free \u2013 that\u2019s not necessarily value). It\u2019s about giving them <strong><font color=\"#ff0000\" size=\"4\">content<\/font><\/strong>. You can give things away which provide value but avoid training people to be freebie seekers or they may never buy from you<\/p>\n<h3>How many times a month should you email your subscribers?<\/h3>\n<p>That\u2019s a magic question that\u2019s hotly debated. Want to know the answer? The answer is, it doesn\u2019t matter so long as you are <strong><font color=\"#ff0000\" size=\"4\">consistent<\/font><\/strong>. If you have subscribers and you are not keeping in contact regularly, then you may as well not have them on your database. They will have forgotten you or not have a high level of recognition and trust with you. Your relationship with them is tenuous.<\/p>\n<p>Just make sure you are<!--more--> consistently in touch and providing value.<\/p>\n<p>\u201cBut what if I mail them too much, won\u2019t that turn them off?\u201d, I hear you ask. Not mailing, or being inconsistent in mailing can hurt your business just as much as mailing 10 times a day.<\/p>\n<h4>What can you send?<\/h4>\n<p>How about a link to something you found that they may like, remind them of something you said in an earlier email or post, send them to a sales page, send them your blog post. There are lots of things you can email about. From my perspective, the emails I quickly unsubscribe from are the ones where almost every time I hear from them they are wanting me to click a link to get something from another marketer and end up on yet another list! That\u2019s not building value in my books, even if it is free. If it was an occasional email doing that,. that\u2019s more acceptable. So don\u2019t treat your list like a bank account. Obviously you want them to buy, but not in every email! BUILD the relationship.<\/p>\n<p>Are you emailing at least ONCE a month?<\/p>\n<h4>No? Well accept this challenge to succeed!<\/h4>\n<p><em><strong><a href=\"https:\/\/i0.wp.com\/redhotinternetmarketing.com\/blog\/wp-content\/uploads\/2011\/01\/CG83.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"border-bottom: 0px; border-left: 0px; margin: 0px 10px 0px 0px; display: inline; border-top: 0px; border-right: 0px\" title=\"list building\" border=\"0\" alt=\"list building\" align=\"left\" src=\"https:\/\/i0.wp.com\/redhotinternetmarketing.com\/blog\/wp-content\/uploads\/2011\/01\/CG83_thumb.jpg?resize=240%2C240\" width=\"240\" height=\"240\" \/><\/a> Sit down now,<\/strong><\/em> right this minute [do not click over to a forum or browse the web yet again for more information \u2013 at some point you have to put your head down and do the grunt work \u2013 now is that time. Come on, you\u2019ll feel better at the end, I promise!) <em><strong>and write out 12 \u2018posts\u2019 that would be of interest to your audience\/subscribers\/list. You can think of 12 things \u2013 just pick the topics then write 200-400 words on those topics.<\/strong><\/em> Go do that now then come back.<\/p>\n<p>Okay, <em><strong>now plug those into your auto responder<\/strong><\/em> and schedule them to be sent &#8211; one each month (you DO have an autoresponder, right?)<\/p>\n<p>Brilliant! Now you\u2019ve got a <font color=\"#ff0000\"><strong>Red Hot<\/strong><\/font> keep in touch system in place, whether there is one person on your list (and that may be you!) or 10,000.<\/p>\n<h6>Can I email more?<\/h6>\n<p>Sure!<\/p>\n<p>When you come across something special you want to send them to or give them then that\u2019s an extra contact point \u2013 just try and schedule it between your existing 12 scheduled mail outs. <\/p>\n<p>When you have something you want to promote or to send them to a sales page, again that\u2019s an extra contact point \u2013 simply schedule it between your existing mailings.<\/p>\n<p><strong>It\u2019s not that hard really<\/strong>. Break it down to the basics then add to it.<\/p>\n<p>At least ONCE a MONTH, email your subscribers.<\/p>\n<p>This is the most fundamental process in internet marketing. You get this done and running smoothly, then start building from there.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you get to that point? Provide VALUE. That is, something that the reader sees as value, not what you think (which is the price or it\u2019s free \u2013 that\u2019s not necessarily value). It\u2019s about giving them content. You can give things away which provide value but avoid training people to be freebie seekers&hellip;&nbsp;<a href=\"https:\/\/redhotinternetmarketing.com\/blog\/secrets-of-internet-marketing-part-2\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Secrets of Internet Marketing &#8211; Part 2<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5,48],"tags":[76,77,49,78],"class_list":["post-326","post","type-post","status-publish","format-standard","hentry","category-how-to-start","category-list-building","tag-autoresponder","tag-how-do-i-build-a-list","tag-list-building-2","tag-whats-a-list"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3M6th-5g","_links":{"self":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=326"}],"version-history":[{"count":0,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/326\/revisions"}],"wp:attachment":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}