{"id":1775,"date":"2014-02-15T07:24:39","date_gmt":"2014-02-14T21:24:39","guid":{"rendered":"http:\/\/redhotinternetmarketing.com\/blog\/?p=1775"},"modified":"2017-04-28T12:56:00","modified_gmt":"2017-04-28T02:56:00","slug":"do-you-know-your-target-market","status":"publish","type":"post","link":"https:\/\/redhotinternetmarketing.com\/blog\/do-you-know-your-target-market\/","title":{"rendered":"Do You Know Your Target Market?"},"content":{"rendered":"<p>When I mentor new business start-ups, one thing always catches my attention. <\/p>\n<p>Newbies often know their product or service intimately. They usually recognise what they know and don&#8217;t know. <\/p>\n<p>What they normally ignore is whom they are selling to. If they do know whom they are selling to, often they&#8217;ve done no valid research on what that customer base needs or wants or prefers.<\/p>\n<p>Richard Branson gets the importance of this. He may not know his products or services deeply. He may nit know operationally how they run day-to-day. <\/p>\n<p>What he does though is to talk with end-users, customers, clients, people to LISTEN to what they have to say.<\/p>\n<p>He also knows the numbers.<\/p>\n<p>That&#8217;s why he can run disparate mega businesses. <\/p>\n<p>An eye in the numbers and an ear to the ground.<\/p>\n<p>Have you got a clear picture of who buys from you? How do you get feedback on what they have to say? <\/p>\n<p><a href=\"https:\/\/i0.wp.com\/redhotinternetmarketing.com\/blog\/wp-content\/uploads\/2014\/02\/20140215-082403.jpg\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/redhotinternetmarketing.com\/blog\/wp-content\/uploads\/2014\/02\/20140215-082403.jpg?w=1200\" alt=\"20140215-082403.jpg\" class=\"alignnone size-full\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I mentor new business start-ups, one thing always catches my attention. Newbies often know their product or service intimately. They usually recognise what they know and don&#8217;t know. What they normally ignore is whom they are selling to. If they do know whom they are selling to, often they&#8217;ve done no valid research on&hellip;&nbsp;<a href=\"https:\/\/redhotinternetmarketing.com\/blog\/do-you-know-your-target-market\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Do You Know Your Target Market?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[41,4],"tags":[284,283],"class_list":["post-1775","post","type-post","status-publish","format-standard","hentry","category-business","category-service","tag-customers","tag-target-market"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3M6th-sD","_links":{"self":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/1775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=1775"}],"version-history":[{"count":0,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/1775\/revisions"}],"wp:attachment":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=1775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=1775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=1775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}