{"id":1766,"date":"2014-02-11T09:18:34","date_gmt":"2014-02-10T23:18:34","guid":{"rendered":"http:\/\/redhotinternetmarketing.com\/blog\/?p=1766"},"modified":"2017-04-28T12:57:20","modified_gmt":"2017-04-28T02:57:20","slug":"how-to-write-great-copy","status":"publish","type":"post","link":"https:\/\/redhotinternetmarketing.com\/blog\/how-to-write-great-copy\/","title":{"rendered":"How To Write Great Copy"},"content":{"rendered":"

Writing sales-letters is not something even I relish.<\/p>\n

My years in Advertising Copywriting served me well but in that game, our copy had to fit a space limit or, in the case of radio or TV, a time limit. So we learned to be economical with words, to make them count.<\/p>\n

In the web world, there are no such restrictions.<\/p>\n

A piece of copy can be as long as you need it to be to get attention and elicit action from the reader.<\/p>\n

Having said that. there are some generally accepted ‘rules’ to follow in creating a sales letter to increase it’s effectiveness.<\/p>\n

Here are 21 of them that are known to have created tons of sales. Mind you, the structure is one thing: how you string the words together is another. \ud83d\ude42<\/p>\n

\"\"<\/p>\n

Follow those 21 steps and you’ll have yourself a killer salesletter.<\/p>\n

Feel free to share!<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Writing sales-letters is not something even I relish. My years in Advertising Copywriting served me well but in that game, our copy had to fit a space limit or, in the case of radio or TV, a time limit. So we learned to be economical with words, to make them count. In the web world,… Read More »How To Write Great Copy<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1768,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[41,1],"tags":[280,281,141,282],"class_list":["post-1766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-general","tag-copywriting","tag-sales-letters","tag-sales-pages","tag-writing-copy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/redhotinternetmarketing.com\/blog\/wp-content\/uploads\/2014\/02\/02-21-Steps-To-Killer-Cop.jpg?fit=802%2C2402&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3M6th-su","_links":{"self":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/1766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=1766"}],"version-history":[{"count":0,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/1766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/media\/1768"}],"wp:attachment":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=1766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=1766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=1766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}