{"id":1149,"date":"2014-04-10T18:49:45","date_gmt":"2014-04-10T08:49:45","guid":{"rendered":"http:\/\/redhotinternetmarketing.com\/blog\/?p=1149"},"modified":"2017-04-28T11:11:37","modified_gmt":"2017-04-28T01:11:37","slug":"how-to-become-an-authority-as-seen-by-google","status":"publish","type":"post","link":"https:\/\/redhotinternetmarketing.com\/blog\/how-to-become-an-authority-as-seen-by-google\/","title":{"rendered":"How To Become An Authority As Seen By Google"},"content":{"rendered":"<p>In a forum a colleague posted a reference to a website, and that article had a link to a post in forbes.com discussing the Hummingbird update.<\/p>\n<p>It made it pretty clear that well-written, relevant and original content is what Google is reinforcing as important to their audience. No change from what has been recommended for many years.<\/p>\n<p>More importantly, the Forbes article drew logical inferences from Google&#8217;s actions. It is looking to reference sites and content that implies authority.<\/p>\n<p>Here&#8217;s my take on what you need to do based on that article.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/redhotinternetmarketing.com\/blog\/wp-content\/uploads\/2013\/11\/20131101-205357.jpg\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/redhotinternetmarketing.com\/blog\/wp-content\/uploads\/2013\/11\/20131101-205357.jpg?w=1200\" alt=\"20131101-205357.jpg\" class=\"alignnone size-full\" \/><\/a><\/p>\n<p>What are you doing to build your perceived authority?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a forum a colleague posted a reference to a website, and that article had a link to a post in forbes.com discussing the Hummingbird update. It made it pretty clear that well-written, relevant and original content is what Google is reinforcing as important to their audience. No change from what has been recommended for&hellip;&nbsp;<a href=\"https:\/\/redhotinternetmarketing.com\/blog\/how-to-become-an-authority-as-seen-by-google\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">How To Become An Authority As Seen By Google<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1149","post","type-post","status-publish","format-standard","hentry","category-general"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3M6th-ix","_links":{"self":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/1149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=1149"}],"version-history":[{"count":0,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/1149\/revisions"}],"wp:attachment":[{"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=1149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=1149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redhotinternetmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=1149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}